Key phrase analysis is the spine of natural development. When you can actually create content material for functions aside from rating in search engines like google and yahoo, it’s among the finest long-term methods to generate visitors to your web site.
Like different types of advertising, making certain your analysis is usable and arranged is an ongoing problem. And it solely will get harder the extra information you’ve got.
Right here’s a take a look at my favourite key phrase analysis templates that can assist you keep on observe.
One of the best key phrase analysis template for monday.com
monday.com is an entire answer for challenge monitoring and crew collaboration that comes with extra instruments for time monitoring, crew messaging, database administration, and extra.
There are greater than 200 free templates masking each division, together with advertising, process administration, and HR to call a number of. They’re all accessible on each plan (together with free). With so many various methods to make use of it, monday.com is good for incorporating key phrase analysis into your different workflows — and it’s actually helpful for those who’re collaborating with a crew.
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monday.com: Key phrase analysis template
monday.com’s key phrase analysis template is among the most easy on my checklist. I prefer it as a result of it’s simple sufficient for newcomers however nonetheless contains every thing an search engine marketing veteran wants to trace.
Template options:
- Absolutely customizable.
- Works for search engine marketing and PPC key phrases.
- Assign crew members to motion objects.
- Import key phrase information from Excel recordsdata.
- Measure key phrase issue, CPC, search quantity and different key metrics.
Regardless of its simplicity, you should utilize it to analysis natural alternatives and PPC campaigns in a single place with out confusion.
monday.com makes it simple to type by any column you’d like, customise the template with new columns, take away columns you don’t want, arrange automations, view the identical information in numerous methods, and even create charts in a number of clicks.
I additionally recognize how simple it’s to depart detailed feedback for several types of actions, together with utilizing a specific key phrase to create new content material or optimize an present publish.
Total, the template is light-weight, laser targeted, and straightforward to make use of.
ClickUp key phrase analysis templates
ClickUp is one other all-in-one challenge administration and crew collaboration platform. Though it’s not as customizable as monday.com, it affords extra options and a better studying curve. From crew chat, challenge monitoring, and collaborative brainstorming to doc creation and slash instructions, there’s not a lot it will possibly’t do.
By way of key phrase analysis, ClickUp works very well if you wish to take your analysis after which flip your evaluation into motion objects that tie into tracked objectives. You’ll be able to simply assign duties to crew members, create sprints, and handle your entire course of from a single dashboard.
With ClickUp’s beneficiant free plan, you should utilize the key phrase analysis templates under (and extra) for gratis.
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ClickUp: search engine marketing and analysis administration template
If you need greater than a spreadsheet-style checklist of key phrases and search information, I extremely suggest the search engine marketing & analysis administration template from ClickUp. Along with key phrase analysis, it’s arrange for competitor evaluation and process administration so you possibly can flip your key phrases into weblog posts, touchdown pages, meta descriptions, and anything you want.
Template options:
- Tag and consider high priorities.
- Arrange dependency warnings.
- Consists of aggressive evaluation and hyperlink constructing.
- Two customized board views.
- Constructed-in time monitoring.
ClickUp defines this as an intermediate-level template. But it surely’s simple sufficient for newcomers who want one thing extra.
The template is absolutely customizable, making it simple to conduct key phrase analysis alongside different search engine marketing priorities. For instance, you possibly can create a bit for competitor evaluation to see which key phrases they’re rating for and establish gaps by yourself web site. From there, you possibly can create an motion plan, assign duties to crew members, and observe your progress utilizing a Gantt chart.
It’s simple to import information, brainstorm concepts, and set up duties into 27 preset standing choices.
I like the flexibility to customise and take advantage of the instruments I take advantage of — this template permits for that (and extra), which is why it’s considered one of my favorites.
ClickUp: ChatGPT key phrase analysis prompts
Efficient key phrase analysis requires figuring out the place to start out. Instruments like Ahrefs and Moz could be extremely overwhelming for those who’re model new to search engine marketing. Fortunately, ClickUp additionally affords a set of key phrase analysis ChatGPT prompts that can assist you get began.
Template options:
- 10 key phrase analysis prompts.
- 648 advertising prompts.
- Begin in seconds.
- Nice for newcomers.
- Keyboard instructions for quicker adjustments.
Slightly than serving to you set up key phrase analysis, this template helps you provide you with concepts so that you’re not caught observing a clean display. As an alternative of a desk with a bunch of fields, you’ll see a clean doc.
Hovering over the AI button and selecting “Write with AI” allows you to use the prompts ClickUp gives. Alternatively, you should utilize them straight with ChatGPT or another giant language mannequin (LLM) for a similar outcomes.
Usually, I wouldn’t suggest utilizing AI as a result of it doesn’t use information to generate ideas. You might also discover that you find yourself with generic ideas.
That mentioned, this template is an effective place to begin for full newcomers who aren’t prepared to make use of extra refined keyword research tools.
Key phrase analysis and search engine marketing templates for Notion
Notion is a strong, versatile, and customizable productiveness instrument. You need to use it to trace and handle absolutely anything, together with key phrase analysis and different search engine marketing initiatives. Its free plan is a superb place to start out and greater than sufficient if all you’re doing is monitoring key phrases.
There are dozens of free and paid Notion templates constructed by its hundreds of customers, however listed below are one of the best free choices value contemplating.
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Notion: Weblog supervisor for search engine marketing
The weblog supervisor for search engine marketing makes it simple to trace high-level tasks, handle key phrase analysis, and create search engine marketing weblog posts in a single place. Notion’s built-in content material editor makes it simple to do every thing you want with no need to go wherever else.
Template options:
- Board view, calendar view, and checklist view.
- Chat GPT prompts to show key phrases into weblog concepts.
- Skill to handle a number of drafts of a weblog publish.
- Easy to-do checklist for every process.
- Fields for meta descriptions and reside URL hyperlinks.
At a high-level, you possibly can create tasks that group key phrases collectively, letting you keep hyper-focused on completely different subjects. You’ll get a easy Kanban-style board for these.
Inside of every challenge, you possibly can create content material, assign to-dos, and observe its standing.
The key phrase planner is the place your key phrase analysis and related information lives. With 4 easy columns, you possibly can tie key phrases to tasks, notice search quantity, and fix articles you’ll write or have already got.
As an added bonus, this template features a checklist of vetted search engine marketing instruments for various steps of the content material analysis and creation course of.
The identical template creator (SEOperate) has free templates for on-page search engine marketing, content material optimization, schema markup, off-page search engine marketing, and extra.
Notion: Notion rank — key phrase analysis
Managing key phrase analysis for a number of web sites or purchasers provides a brand new degree of complexity. Not solely do it is advisable know key phrase information, you additionally must preserve them organized. The Notion rank — key phrase analysis template does simply that.
Template options:
- Separate your private key phrase analysis from shopper key phrase analysis.
- Fields for US search quantity and world search quantity.
- Visible indicator subsequent to key phrase issue ranking.
- Straightforward to handle boards for a number of purchasers.
- Fast sticky notes for reminders on the primary dashboard view.
On the high, you’ll have the ability to handle a listing of key phrases for your self in order that they’re not intermingled with the work you do in your purchasers. It lets you observe quantity, world quantity, issue, CPC, backlinks, intent, and the place you bought that information.
You can too give every key phrase a due date and standing to trace content material manufacturing. There are quite a few views to make every thing simpler.
Under that, there’s a listing of all your purchasers. On the face of every card, you possibly can see the entire value and standing. Clicking into every card reveals you extra particulars in regards to the shopper in addition to a listing of key phrases you’re specializing in for the shopper. Like the non-public key phrase desk, you possibly can observe the entire similar information and entry the entire similar views.
Notion: Key phrase analysis hub
For those who’re set on utilizing Notion and wish one thing easy, the key phrase analysis hub is a superb choice. It’s about so simple as it will get, providing you with place to start out with loads of room to customise and add-on later.
Template options:
- Precedence tagging function to shortly establish most vital key phrases.
- Categorize key phrases for paid search vs natural search.
- Archived key phrases board.
- Column to designate search intent.
- Type checklist based mostly on CPC, issue, search quantity, and extra.
This template is a breath of contemporary air if you would like one thing simple and streamlined. With a easy “executed” checkbox that strikes key phrases to the archives, you’ll have the ability to shortly see the standing of every key phrase on high of its quantity, issue, and CPC.
You can too observe key phrases again to subjects and prioritize as wanted.
The identical template creator (Gerrard Lipscombe) has dozens of free Notion templates for content material planning, enterprise operations, journey mapping, web site planning, and challenge administration.
Airtable key phrase analysis and content material manufacturing templates
For those who’re an influence consumer searching for a versatile relational database answer that may scale alongside you, Airtable is my best choice. I run nearly each side of my enterprise with it, together with key phrase analysis and content material creation.
Whereas it will possibly work nicely for newcomers and easy use circumstances, it’s actually finest for complicated workflows with automations and lots of information.
Its price ticket displays that. Nonetheless, Airtable has a beneficiant free plan if all you’re doing is monitoring key phrases otherwise you wish to strive it out and see if it’s match.
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Airtable: Key phrase analysis planning template
Though there’s nothing extravagant in regards to the key phrase analysis planning template, it’s an awesome choice if you realize your means round Airtable and don’t wish to hassle constructing one thing from nothing.
It has lots of the weather and relations you’ll want however will seemingly require some customization in your half.
Template options:
- Customized filtering with superior situations.
- Monitor and analysis competitor key phrases.
- Flip key phrases into content material concepts.
- Map key phrases to touchdown pages.
- Tie every thing to completely different phases of the shopper journey.
This Airtable template was created by Katrina Gallagher, founding father of a UK-based digital advertising firm. It has every thing it is advisable begin researching key phrases, creating content material, publishing content material, analyzing your rivals, and mapping content material to buyer journeys.
One of the best half is that it’s set as much as match the workflow of an precise company.
For instance, you possibly can shortly remodel key phrase alternatives into content material concepts. From there, you’ll have the ability to create duties, handle manufacturing by means of a Kanban board, and fix content material to completely different phases of your buyer journey.
Total, it’s simple to customise to match how you’re employed, even for those who don’t comply with the identical course of.
Airtable: Subsequent-gen search engine marketing content material planning and key phrase matrix
This template is similar to the opposite — it actually doesn’t matter which one you begin with if you understand how to make use of Airtable. Nonetheless, the next-gen search engine marketing content material planning and key phrase matrix template comes pre-built with a merchandise desk that allows you to tie key phrases again to your merchandise.
Template options:
- 18 default columns on the key phrase tab.
- Create purchaser personas and use these tags with key phrase information.
- Separate board view for optimizing key phrases.
- Superior filtering capabilities.
- Obtain your Airtable bases as CSV recordsdata for bulk exports.
For those who’re somebody who appreciates instance information, this template has simply sufficient to indicate you ways every thing works — the opposite Airtable template doesn’t.
Other than that and the merchandise desk, the one main distinction is that every desk contains pre-built views of various filters you’ll seemingly want. These views are simple to create your self, however having them there already means one much less factor to fret about.
Like the opposite template, you possibly can observe key phrases, personas, funnel phases, content material, and content material optimization actions, providing you with an awesome place to start out.
Microsoft Excel and Google Sheets templates
Desire to make use of normal spreadsheets? They’re easy, quick, and often-times simply as efficient as all of the instruments I’ve lined thus far for fundamental wants. Whether or not you utilize Google Sheets or Microsoft Excel, many key phrase analysis templates are interchangeable as you possibly can open each file sorts in each options.
Right here’s a spread of free key phrase analysis templates for each.
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Backlinko: search engine marketing template for Excel
On the subject of search engine marketing specialists, Brian Dean is commonly talked about on the high of the checklist. His web site, Backlinko, has been round for ages. His free search engine marketing template for Excel is straightforward and streamlined however highly effective sufficient to work at scale.
Template options:
- Free single-click obtain.
- Out there for Excel and Google Sheets.
- 4 strategies for locating new key phrase alternatives.
- Brainstorming part for seed key phrase concepts.
- Metrics to find out if it’s value pursuing a key phrase.
This template makes it simple to trace searches past Google. You’ll be able to conduct key phrase analysis for YouTube, Wikipedia, Reddit, and extra — viewing every thing from a single web page.
It additionally features a column for CPC so you possibly can gauge how costly sure key phrases are. I actually like the choice to notice developments and relevance, each of which ought to assist when it’s time to start out prioritizing content material creation. You can too add columns for issues like standing or URL if you wish to observe manufacturing too.
Backlinko additionally has a Sheets model of this similar template for those who want to make use of that as a substitute.
HubSpot: Key phrase analysis template for Google Sheets
HubSpot’s analysis template shines for its simplicity. Slightly than making an attempt to cram too many issues right into a spreadsheet, HubSpot went with a minimalist method that’s greater than sufficient for many operations.
Template options:
- Straightforward to customise and add new columns.
- Import information from Google Key phrase Planner, Ahrefs, SEMrush, and extra.
- Set up key phrases based mostly on distinctive standards.
- Shortly establish key phrase issue.
- Columns for monitoring CPC, key phrase relevance, and developments.
Though it’s a must to present some info to get the template, it’s completely free, even for those who’re not a HubSpot buyer.
When you’ve stuffed out their kind, a replica of this template will routinely open in Google Sheets. It can save you it as a .XLS and open it in Microsoft Excel if that’s your choice.
It comes with columns for issues like month-to-month search quantity, key phrase issue, present rating place, and common CPC. You’ll additionally get fields for search intent, relevance, and development developments. These tags are color-coded so it’s simple to identify your finest alternatives.
Smartsheet: Excel on-page search engine marketing guidelines
Though this on-page search engine marketing guidelines isn’t explicitly for key phrase analysis, it’s a pleasant addition for those who need assistance navigating on-page search engine marketing throughout content material creation. You’ll be able to obtain it for Excel, Phrase, or as a PDF.
Template options:
- Free obtain.
- 17 on-page search engine marketing duties.
- Organized into six key classes.
- Straightforward to duplicate for every new web page or weblog.
- Crew tagging and expanded capabilities accessible when used inside Smartsheet.
Once you’re prepared to start out writing and concentrating on the key phrases you’ve discovered, this guidelines walks you thru find out how to use them and optimize every bit of content material. It really works nicely when you’ve got freelancers or different crew members writing for you and also you need them to do their half.
The draw back is that it doesn’t embrace something for key phrase analysis. Nonetheless, you possibly can simply copy it and add it as a separate sheet alongside your key phrase tracker.
Alternatively, you possibly can connect a brand new copy to each task so your crew can test it off as they go.
Greatest practices for utilizing key phrase analysis templates
Key phrase analysis templates are meant that can assist you keep organized. Whereas easy in nature, they will get difficult in a short time, particularly for those who begin to add in content material manufacturing, analytics, or different sorts of information.
It’s simple to really feel like it is advisable add every thing, nevertheless it pays to deal with what you really need. It will fluctuate wildly from one particular person to the subsequent.
Nonetheless, try to be ready to do a little bit of customizing up entrance. Whether or not meaning including new fields, establishing new relationships to different tables, or eradicating fields you don’t want, it’s one of the best ways to make sure the template doesn’t get in your means.
Once you’re pleased along with your setup, it’s a good suggestion to reside in for some time earlier than making extra adjustments.
I fall into this lure on a regular basis — I see new alternatives and get actually enthusiastic about implementing them moderately than really creating content material. As an alternative, I like to recommend ready a minimum of a number of weeks and making a listing of adjustments you’d prefer to make later.
In any case, the entire level is discovering key phrases and concentrating on them.
Methods to create your personal templates
For those who simply want one thing fundamental, you possibly can simply create your personal key phrase analysis template in lower than 5 minutes. You need to use any of the instruments on this checklist — I’d recommend no matter you’re most comfy with.
All it is advisable do is create columns for several types of information. You’ll seemingly wish to embrace:
- Key phrase.
- Month-to-month search quantity.
- Key phrase issue.
- Secondary key phrases.
- Common CPC.
- Competitors degree (low, medium, excessive).
Past that, it relies on what you want. For those who’re planning to create new weblog posts and assign them to your crew, you may additionally desire a option to observe manufacturing, connect outlines, and brainstorm title concepts.
On the finish of the day, one of the best template is one you’ll really use. Remember to deal with what you want moderately than all the chances.
Must you pay for a key phrase analysis template?
Sadly, there’s no simple reply to this. For those who simply desire a easy desk that allows you to observe search engine marketing information, you possibly can most likely create what you’re searching for by yourself or use a free template.
However for those who’re hoping for one thing that covers key phrase research-adjacent features like content material manufacturing, challenge administration, operations, or efficiency monitoring, you’ll have higher luck utilizing a premium template.
Paid templates are typically larger high quality, recurrently up to date, and nicely documented. Plus, they often require much less customization in your half.
The identical is true if you would like one thing that seamlessly matches inside your present workflows and automations — it’s not unusual for bigger, extra complicated operations to rent somebody to construct a completely customized search engine marketing module.
Nonetheless, most solo customers, freelancers, and small groups can get by utilizing free key phrase analysis templates so long as they’re keen to customise up entrance.