7 of the Finest Product Catalog Templates [Download Now]


Product catalog templates can act as an inside database for storing and organizing all your product info, together with costs, suppliers, variants, and descriptions. Or you should utilize them to showcase your merchandise to potential prospects.

Irrespective of what number of objects you’re promoting and whether or not they’re bodily or digital merchandise, this curated listing of templates has one thing for everybody.

Knack: A customizable product catalog database for displaying merchandise on-line

Knack is a no-code utility builder that shines for its asset administration and on-line database capabilities — two issues which can be essential for product catalogs.

With Knack, you’ll be able to handle your total catalog with a completely customizable database on the backend. From there, you’ll be able to embed it in your web site or cellular app for purchasers to look by means of on their very own.

It will probably additionally work nicely as an inside database, however it really shines for showcasing your gives.

An admin view of a custom product catalog showing three products on the backend, including item names, descriptions, prices, and categories. 
Use Knack to create an embeddable product catalog database with out writing a single line of code. Picture: Knack.com

In case you have an current web site however aren’t capable of promote merchandise or add ecommerce performance, you’ll be able to embed your product catalog as an alternative of switching and rebuilding your web site some other place.

As a no-code builder, it’s a lot simpler than writing customized code and quicker than beginning over from scratch.

You’ll be capable of management each facet of your database and arrange admin accounts so your crew can add or replace merchandise as wanted.

This template makes it simple to group merchandise into classes, add particulars associated to measurement and coloration, and add as many merchandise as you’d like with no limitations.

You may as well add photos, different variations, customization choices, and extra.

However what makes this template (and Knack) higher than the remainder for embedding your merchandise is you can simply combine it with PayPal or Stripe. If you wish to study extra in regards to the variations between the 2, take a look at our information on the very best ecommerce cost options.

As soon as that’s arrange, customers will be capable of browse your database and purchase no matter they’d like in just a few clicks.

Regardless of Knack’s drag-and-drop no-code nature, it nonetheless requires technical experience and time to arrange. You’ll additionally want to keep up it by yourself.

Knack gives a 14-day trial so you’ll be able to see if it’s best for you earlier than investing.

Notion: A easy product catalog template to arrange your information

Notion is an extremely versatile productiveness platform with collaborative docs, relational databases, tables, and light-weight challenge administration options. It’s an effective way for people and small groups to remain organized and centralize every little thing in a single place.

It’s a little bit of a clean slate while you first enroll — fairly than being prepared to make use of out of the field, you’ll be able to rework your workspace into no matter you want.

Fortunately, templates make it simpler to get began. My favourite product catalog template is straightforward and streamlined for inside use.

Extra on Notion: Notion Assessment | Notion vs Asana | Notion vs Todoist.

A Notion product catalog template showing a gallery view of jewelry above a table view of the same items.
Notion makes it simple to retailer and set up particulars about each product in your catalog. Picture: Notion.com

The creator of this template has been utilizing Notion for over 5 years and has a crew of 30+ individuals working for the three digital manufacturers he’s constructed. As such, it’s been tweaked and improved over time.

His real-world expertise with Notion has additionally clearly been utilized to this template. There’s additionally a free video you’ll be able to watch to see the way it works.

At its core, it’s a easy and easy database in your merchandise. You possibly can maintain monitor of each element you care about with its built-in desk and gallery views. Out of the field, you’ll be capable of categorize them by sort, give every product a standing, set variants, add pricing info, and add photos.

You may as well add your individual customized fields or edit the present fields to maintain monitor of no matter you have to.

When you use Notion for different components of your online business, the simplicity of this template makes it simple to combine it into your current arrange.

The template is technically listed as free, however it’s locked behind a “title a good value” paywall that begins at $2. There are additionally varied add-ons you should buy, together with a product improvement template, a full suite of templates for product and commerce groups, and entry to all product templates from the creator.

Airtable: A complicated product catalog database

Airtable is among the most versatile relational database options. I’ve used it for years to handle practically each facet of my enterprise — it’s highly effective, customizable, and able to streamlining processes and workflows throughout your total firm.

The free plan helps as much as 1,000 data and 5 customers. From there, you’ll be able to scale as a lot as you want — no matter how a lot your catalog expands, you’ll by no means outgrow Airtable.

Extra on Airtable: Airtable Assessment | Airtable vs Asana | Airtable vs Trello.

A product catalog in Airtable showing a spreadsheet-like view of products, images, stock availability, categories, and other key information. 
Airtable works simply as nicely whether or not you’ve got 100 objects or hundreds. Picture: Airtable.com

As one of the scalable choices on my listing, Airtable works very well for giant product catalogs. In case you have a handful of merchandise, it’s most likely not well worth the problem of studying tips on how to use it — due to its flexibility and infinite scalability, it has a steep studying curve.

However the purpose it’s onerous to study is what makes it so highly effective.

You possibly can construct customized purposes and trackers, construct on high of current templates or bases, and in the end centralize every little thing in a single place for those who’re prepared to place within the time.

This template makes it simple to get began constructing and managing your product catalog. It has in-built listing and gallery views with dozens of different choices you’ll be able to add in just a few clicks. You possibly can type, group, filter, and look at every little thing nevertheless it is sensible for you.

There are customized fields for tags, supplies, dimensions, value, coloration, items offered, product sales, and extra.

Past including and managing merchandise, this template additionally helps you to maintain monitor of vendor particulars, shoppers, orders, line objects, and contacts too.

When you’ve made your individual copy of the template, it features a vary of pattern information to point out you the way it works. You possibly can overwrite or delete the information everytime you’re prepared so as to add your individual merchandise.

Stackby: A product catalog template with free API entry

Stackby is a no-code database builder, just like Airtable. Stackby is extra inexpensive and on the less complicated facet, however it gives related flexibility by way of managing a number of components of your online business in a single place. Probably the greatest issues about Stackby is that you should utilize its API connectors on each plan, together with the free one.

That is nice if you wish to sync stock and order information from Shopify or your CRM fairly than importing and exporting or getting into them manually.

A product catalog in Stackby showing electronics products, images, and relevant tags for each item.
Sync stock, buyer, and order information with Stackby’s free API connectors on each plan. Picture: Stackby.com

My favourite product catalog template for Stackby comes with tables for merchandise, shoppers, orders, distributors, and line objects. It’s not fairly as advanced because the one for Airtable, which can be factor if you wish to maintain it a bit less complicated.

It’s simple so as to add new merchandise — each has its personal sort, picture, value, stock standing, coloration, vendor, measurement, inventory, and outline.

The template can be set as much as monitor items offered and product sales too.

Nonetheless, you’ll be able to simply add extra fields, calculations, and formulation to maintain monitor of any particulars you’d like. For instance, you may have a subject for complete stock and create a calculation that subtracts items offered to present you your present stock.

As I discussed earlier, you’ll be able to sync this together with your ecommerce retailer, CRM, ERP, or some other information supply utilizing Stackby’s APIs.

One factor that appears to be missing on this template is the power to seamlessly deal with variants. It’s not inconceivable, however you’ll need to do some pondering and tweaking to make it work.

Trello: A Kanban fashion product catalog template

Trello is among the finest choices for Kanban challenge administration. It’s inconceivable to overcomplicate, it’s easy and acquainted, and it takes only a few minutes to arrange. It truly is a breath of recent air for those who simply need one thing easy and simple to make use of.

Its free plan is unbelievable and you may seemingly keep on it for fairly a while. You possibly can create limitless playing cards on as much as ten boards with limitless file storage and limitless customers.

Regardless of Trello’s simplicity, I used it to handle high-volume content material manufacturing for years earlier than switching to one thing else. Don’t let its approachable nature idiot you — it’s simply as succesful because the others, particularly for managing your product catalog.

Extra on Trello: Trello Assessment | Trello vs Pipedrive | Trello vs Wrike.

A Kanban board with marketing assets with a wall of books as the background. 
Trello gives one of many easiest methods to handle your product catalog. Picture: Trello.com

Whereas this template can work nicely for any sort of product, it really works significantly nicely for digital belongings, like white papers, case research, webinars, worksheets, and different downloadable supplies.

Slightly than utilizing the columns to trace statuses, you’ll be able to set them as much as set up your merchandise by sort. Every card is a product that accommodates all the knowledge you have to maintain monitor of.

You possibly can add photos, hyperlinks, descriptions, updates, and anything you care about.

When you’re a visible particular person, you’ll be able to set photos as cowl pictures to present every card a visible illustration of what the product is. This makes it nicer to have a look at and simple to identify what you’re on the lookout for.

Since you get limitless file storage (even on the free plan), you by no means have to fret about working out of area.

Product catalog templates for Excel and Phrase

In case your merchandise don’t change usually and also you wish to maintain issues clear, you should utilize a spreadsheet to maintain monitor of your catalog too. This works nice for those who don’t have very many merchandise, want one thing you should utilize instantly, or don’t care about connecting your catalog to the remainder of your online business.

Customary paperwork organized in folders may even work nicely in case you have a protracted gross sales cycle or must share a brochure with potential prospects.

Template 1: A primary spreadsheet to arrange your merchandise

Knack has a library of free templates you’ll be able to obtain and use with Excel or Google Sheets. Considered one of them is an easy product catalog you should utilize to remain organized.

Though it’s easy, you don’t have to fret about advanced setup, integrations, collaboration, or something like that. You possibly can merely begin including your merchandise, together with related info as wanted.

An Excel spreadsheet with basic product data.
Use this free Excel template to arrange all your merchandise. Picture: Knack.com

For every product, you’ll be capable of add its title, a shorter title, an outline, pricing info, and some other columns you’d like so as to add.

Regardless that it’s easy, you’ll be able to simply customise it to make it be just right for you.

You possibly can add house owners, touch upon completely different merchandise, handle variations, add extra sheets, arrange filters and chips, and make it extra superior if you wish to. There’s additionally nothing stopping you from recreating any of the templates above in spreadsheet kind.

They’ve a rap for being easy, however spreadsheets will be extremely highly effective if you know the way to make use of them.

Template 2: Visible product catalog templates for showcasing your merchandise

Searching for a simple strategy to create visually interesting one pagers or paperwork in your merchandise? This assortment of fifty Phrase doc templates from TemplateLab is a good place to start out. Your entire set is free, letting you choose and select which of them work nicely in your model and business.

A product catalog page with a large image of a table with chairs and smaller images of chair icons below it.
Get 50 aesthetically pleasing product one pagers for Microsoft Phrase. Picture: Templatelab.com

Whether or not you wish to print out bodily one-pagers otherwise you’re emailing them to potential shoppers, this assortment has one thing for everybody.

Some templates deal with a single product whereas others make it simple to showcase a whole line, merchandise that go nicely collectively, high sellers, or some other grouping you’d like. They’re simple to edit so you’ll be able to create a number of variations and have them prepared everytime you want them.

Phrase makes it simple to regulate world settings like fonts and colours so you’ll be able to simply make these match your model.

You may as well customise them as a lot as you wish to.

Choosing the proper product catalog template

Most product catalog templates are easy and simple to customise, so it’s comparatively simple to regulate any of them to match your wants.

For many, the extra vital query is which device it is best to use. If you have already got a challenge administration answer like monday.com, ClickUp, or Smartsheet, you should utilize that to create a easy product catalog supervisor.

The templates included on this publish will be good for inspiration whilst you arrange your individual.

When you don’t have a strategy to monitor initiatives and duties however you want one, I counsel zooming out and deciding which challenge administration answer will work finest in your scenario.

For superior customers and sophisticated companies, relational database software program is extra versatile, highly effective, and customizable. It’s usually used rather than challenge administration software program for many who are prepared to construct their very own techniques.

Both method, you’ll be able to set every little thing up and implement your product catalog as an built-in a part of your online business working system.

Simply want one thing quick and easy? Spreadsheets work simply effective.

Listed below are another concerns to bear in mind.

Inner vs customer-facing

It’s vital to know whether or not you’re on the lookout for a strategy to maintain monitor of all of your merchandise or showcase them to potential prospects.

For inside use, collaboration and ease of use are key elements to contemplate. When you work with a crew, it needs to be simple for them to entry and edit as wanted with out studying something advanced.

Showcasing merchandise externally requires a bit extra thought as the way in which you determine to do it could possibly impression how potential prospects understand your model.

It’s vital to create visually interesting paperwork which can be simple to learn and perceive for somebody who’s not aware of your online business. This may take loads of trial and error to get proper, however is value it for those who depend on these one pagers to do loads of the speaking.

Variety of merchandise

For small catalogs, it actually doesn’t matter what you utilize. All that issues is that you find yourself with a easy strategy to maintain monitor of every little thing and centralize all the main points.

As your catalog will get larger, you’ll seemingly want a strategy to categorize, filter, and kind your merchandise so you’ll be able to simply discover what you’re on the lookout for. Relational database instruments and challenge administration software program usually embody options you’ll discover helpful for those who’re managing quite a lot of dozen merchandise with a crew of different individuals.

Forms of merchandise

Easy product catalogs don’t have loads of variants. These are simple to maintain monitor of and any template will work simply effective.

Issues begin to get extra advanced as you add extra variations like coloration, design, fashion, measurement, or customizations. If this seems like your catalog, taking the time to study and construct a customized database is probably going a better option as it’ll make managing all of those particulars as simple as attainable.

Knowledge syncing and APIs

When you plan to manually add and handle all your merchandise, you’ll be able to skip this part. In any other case, it’s vital to consider the way you’re going to get every little thing into your template.

You possibly can import them or sync a number of information sources collectively utilizing integrations or APIs.

Protecting monitor of stock ranges, purchases, and line objects, for instance, might be not one thing you wish to maintain monitor of manually until you’re coping with a low quantity. As your gross sales scale, maintaining will develop into inconceivable.

That’s the place syncing together with your on-line retailer, cost processor, or CRM is useful. Some instruments have higher APIs and integrations than others.

I counsel testing this out throughout a free trial or asking them about it immediately earlier than making any selections.

create your individual product catalog template

You need to use a spreadsheet, challenge administration answer, productiveness platform, or relational database device to create your individual template for those who choose.

Normally, the method is straightforward and easy. It shouldn’t take too lengthy, both.

At a minimal, I like to recommend creating columns or fields for:

  • Identify.
  • Description.
  • Pictures.
  • ID quantity.
  • Retail value.
  • Wholesale value.
  • Price (your price).
  • Hyperlink to the product web page.
  • Variants (colours, sizes, and so forth.).

As you get issues arrange, take into consideration what you have to learn about every product. It seemingly received’t be good on the primary try, however it’s vital to start out utilizing it as quickly as attainable.

From there, you’ll have a greater understanding of what works, what you have to change, and what particulars are irrelevant or lacking. Since you constructed it your self, you’ll don’t have any downside adjusting it each time you have to.

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