Monitoring your rank historical past over time is essential. It helps you perceive in case your web optimization technique is working and which clusters or key phrases it’s best to double down on.
Whether or not you’re trying to preserve the primary web page otherwise you’re climbing the ladder from the underside, rank tracker templates are a good way to remain organized.
ClickUp: A beginner-friendly rank tracker template
ClickUp is a strong challenge administration platform that you could be not instantly affiliate with web optimization work. However it really works rather well as a result of you possibly can flip your rating insights into actionable duties and collaborate along with your total staff.
You’ll be able to join free to get began and onboard your total staff without charge. Paid plans are reasonably priced, beginning at $7 per consumer per thirty days.
Extra on ClickUp: ClickUp Evaluate | ClickUp vs Asana | ClickUp vs. Notion.
Out of the field, this template is about up with a class and subcategory construction — which is helpful if you wish to observe your rankings by month or if you wish to group by main key phrase.
Alternatively, you possibly can observe the rating of particular items of content material so you realize what to replace and when.
This works rather well in the event you’re additionally planning to make use of ClickUp to handle your content material workflow. You’ll have the ability to handle the entire lifecycle of your belongings from ideation via publishing and watch every little thing transfer via search outcomes.
General, I like this template as a result of it’s tremendous versatile, and it really works it doesn’t matter what trade you’re in. It’s additionally simply extendable — you possibly can add fields to trace visits, conversions, and different metrics you wish to keep on high of.
I additionally like that there’s a pre-built subject that calculates your enchancment fee. This makes it simple to know constructive and destructive modifications over time.
Should you’re on one among ClickUp’s high plans, you could possibly combine with web optimization software program like Ahrefs or SemRush. Another choice is utilizing Make or Zapier to tug information into ClickUp through automations. If neither of these work, guide entry is at all times an choice too.
Notion: Versatile and highly effective rank tracker templates
Notion is a collaborative workspace with built-in options for monitoring duties, engaged on tasks, taking notes, and creating versatile paperwork. It could actually work nicely for web optimization functions as a result of it lets you manage and retailer info in several methods.
General, it’s extra versatile than commonest challenge administration instruments. This implies it’s simply adaptable to nonetheless you’re employed.
Should you work by your self, you should use Notion totally free for fairly some time. Should you share your workspaces with others, the free plan is extra like a free trial and also you’ll must improve to a paid plan within the close to future.
Extra on Notion: Notion Evaluate | Notion vs Asana | Notion vs Todoist.
Template 1: A superb place to start out
It’s not unusual to make use of a number of web optimization instruments for various functions. This template helps you not solely observe rating information, but additionally maintain observe of knowledge for every of the instruments you’re utilizing.
Its distinctive views and versatile nature make it a lot cleaner than spreadsheets or Google Docs to remain organized. That is very true in the event you work with a staff who creates totally different dashboards, makes use of totally different instruments, and wishes entry to issues from different folks.
Out of the field, this template contains hyperlinks to tutorials and assets for varied web optimization instruments, eliminating yet one more factor it’s worthwhile to seek out.
Beneath that, there are a number of totally different views you should use to maintain observe of key phrases, quantity, problem, CPC, intent, and the software program you bought it from. You’ll be able to view the identical info as a gallery, board, listing, or desk. There are additionally due dates you should use to maintain observe of content material manufacturing.
Should you’re an company or freelancer, you should use the identical template to maintain observe of key phrase analysis and rating positions for varied purchasers.
Every consumer has their very own card. Inside that card, you’ll have the ability to enter their price range, contact info, standing, and key phrases.
It’s a easy but efficient strategy to keep organized.
Template 2: A rank tracker template for G2
As an alternative of key phrases, this template helps you retain observe of your G2 rankings.
As one of the trusted web sites for customers to search out the very best software program, it’s an vital platform to concentrate to, regardless of how typically it’s ignored. Should you’re on G2, this template is a wonderful place to start out.
Whether or not you’re at present on G2 and wish to monitor your positions in comparison with your opponents otherwise you’ve only in the near past claimed your G2 profile and have to make up some floor, this template affords a simple strategy to keep organized.
You’ll have the ability to have a look at the way you’re doing total and throughout particular G2 classes.
For instance, you possibly can shortly have a look at your present rank primarily based on what number of of your opponents qualify for a similar class. However you can even see how your rankings change over time.
There’s even an space for logging G2 badges, and a spot for storing hyperlinks to related quarterly reviews it’s worthwhile to revisit once more.
Stackby: Rank tracker templates that combine with Ahrefs and Serpstat
Stackby is a strong device that makes use of relational databases to attach all your information collectively. That is excellent in the event you’re getting rank information from a third-party supply, as Stackby simply integrates with varied web optimization instruments for automated information entry and common refreshing.
It’s free for as much as 5 customers, and also you’ll even have entry to 2 API connectors without charge (which is sufficient to get began with any of those templates).
Template 1: Observe competitor rankings
Should you’re utilizing Ahrefs for web optimization and key phrase analysis, you possibly can combine with Stackby to fetch and sync your information at common intervals.
This specific template is about up so that you can analyze your opponents, which will be equally as vital as your individual rating place. You can additionally simply add your individual information alongside your opponents for straightforward comparability.
On high of competitor rankings, you can even pull in different sorts of information — you’ll have the ability to view their web site site visitors, natural key phrases, backlinks, and extra.
One of the best half about this template is that every little thing is already arrange, so that you don’t must generate particular reviews or dashboards in Ahrefs any time you need the knowledge.
All you need to do is join your Ahrefs account and also you’re good to go.
You too can construct on high of this template utilizing one of many templates beneath or customized tables and techniques to run different points of your corporation, like content material creation, income reporting, or the rest you want.
Template 2: Get much more out of your Ahrefs information
This template is much like the primary one — it makes it simple to fetch Ahrefs information when you’ve related your account.
The distinction? This one is much more complete. It additionally covers competitor evaluation nevertheless it additionally brings in all of the efficiency information it’s worthwhile to run complete web optimization audits and evaluate outcomes throughout totally different opponents.
Fairly than simply providing you with broad rating info, this Stackby template comes with further columns to research issues even additional.
For each your website and your opponents, you possibly can observe whole ranked pages, pages rating within the high three, and positions within the high ten. Then you possibly can shortly kind by any of those columns to know the way you stack up.
You need to use it for one-off web optimization audits or collectively with the primary template on an ongoing foundation.
Like the primary, you possibly can simply add new fields and tables to get much more out of the info you’re pulling or add further information, automations, and techniques on high.
Stackby’s free plan helps you to create 20 boards, so you possibly can simply attempt all of those templates, mix them into one, or construct on high of them as a lot as you’d like.
Template 3: Syncs with Serpstat’s web optimization platform
Serpstat isn’t as nicely referred to as Ahrefs. However it’s about half the worth, so it may be an excellent entry stage device in the event you’re on a tighter price range. Identical to with the others, this template is about as much as retrieve and retailer Serpstat information utilizing APIs.
All you need to do is join your accounts and also you’ll be good to go.
Fairly than exhibiting high-level domain-based web optimization information, this template drills down one other layer — it helps you to observe stats for various key phrases.
This makes it simple to know the place you’re at for all of the phrases you care about.
There’s additionally a separate desk for content material, which lets you tie key phrases to items of content material. That added layer means you possibly can simply see which key phrases are working and which want a bit extra optimization.
Each bit of content material has an proprietor, standing, and publish date so that you additionally get a light-weight content material tracker in-built.
The draw back? I’ve at all times used Ahrefs so I can’t say if Serpstat is any good. However it may be price trying out in the event you’re on a tighter price range or new to the web optimization world.
Free rank tracker templates for Excel and Google Sheets
Spreadsheets work surprisingly nicely for rank monitoring, whilst your wants get extra advanced. They’re versatile and acquainted, making them an amazing choice for people and groups alike.
Whether or not you’re performing an SEO audit, wish to maintain observe of competitor rankings, or wish to monitor particular key phrases, they’re simple to arrange. You’ll be able to even use integrations or automation instruments (like Make or Zapier) to automate information entry at common intervals.
We use Google Sheets for a shocking quantity of knowledge, so that you received’t have to fret about operating out of area.
The most important draw back is that it’s robust to narrate tables to one another and there aren’t actually any built-in visualizations or collaboration performance past easy feedback and tagging.
That mentioned, listed here are a few of my favorites.
Template 1: Simply pull Search Console information into Google Sheets
Google Search Console is a treasure trove of web optimization information — the very best half is that it’s free. Whereas the info is nice, it doesn’t work nicely for customized reporting or visualizations. You’ll be able to have a look at Google Analytics alongside Search Console, however the identical drawback exists there.
Slicing and dicing your information is a problem to say the least.
This template from Coefficient is free to obtain in change in your e mail handle. It exists to offer you a greater means to make use of the info you have already got in GSC and GA4.
The template has a function known as “related spreadsheets”. This implies connecting your GSC account to Google Sheets. Doing so creates a movement of knowledge from GSC to your chosen Google Sheet, providing you with a a lot cleaner and extra acquainted strategy to view and analyze your information.
Particularly, this template focuses in your high 100 key phrases from Google Search Console. You’ll have the ability to observe modifications and keep watch over opponents on the identical time.
Coefficient additionally has a variety of different helpful free Google Sheets templates for natural CTR, impressions, web site efficiency, and extra.
You need to use them with the GSC template, use them on their very own, or use the very best components of every to create your individual.
Template 2: A beginner-friendly template for key phrase analysis
Whether or not you’re writing your first articles or on the lookout for new alternatives, key phrase analysis is a significant a part of web optimization. It normally comes earlier than rank monitoring, however the two typically work hand in hand.
This template affords a simple strategy to keep organized when looking for key phrases, matters, and concepts.
Fairly than a easy desk for storing key phrase concepts, this template guides you in discovering new key phrases from locations you won’t suppose to look.
For instance, it offers you a spot to notice concepts from Wikipedia, Reddit, YouTube, Pinterest, and extra. You’ll be able to then go search for your concepts in an web optimization device to find out every one’s quantity, problem, intent, and extra.
You’ll be able to simply add new columns to maintain observe of rating information too.
I not too long ago put collectively a listing of my favourite free key phrase analysis templates which might be price a glance if this one doesn’t have every little thing you want.
How do you arrange rank monitoring?
There are a variety of methods you are able to do it. To maintain it easy, right here’s what I like to recommend:
- Select a knowledge supply.
- Obtain the template of your selection.
- Add your rankings as of proper now.
- Repeat step 3 each month to match over time.
For information sources, you would possibly wish to have a look at Google Search Console, Ahrefs, Moz, Semrush, or one other web optimization device. It doesn’t actually matter which one you select for this — the vital factor is utilizing the identical supply every month.
You’ll be able to add your information by exporting out of your chosen web optimization device, utilizing APIs, and manually coming into the info you’re after.
Doing this regularly gives you a more in-depth have a look at how your rankings change.
What to contemplate when selecting a rank tracker template
At their core, most rank tracker templates are the identical. All you want is a spot to notice your place for varied key phrases over time. In that vein, it actually doesn’t matter which one you select.
Nevertheless, I like to recommend selecting a platform that you just’ll use for issues past rank monitoring. You could have already got entry to one thing that may work.
For instance, your staff might use monday.com to handle tasks and assign work throughout your staff. You’ll be able to simply add a brand new desk to your current setup.
Should you don’t but have one thing for challenge administration, selecting one thing like ClickUp or monday.com and utilizing one among their templates will show you how to get aware of it so you possibly can construct it out to work for different points of your corporation.
Whereas monday.com and ClickUp work nicely for many, take a look at the very best challenge administration platforms in the event you’d wish to see extra choices.
Don’t want a brand new platform? I like to recommend utilizing a template for Google Sheets or Excel as a substitute. Each will work simply superb for key phrase analysis, rank monitoring, and primary competitor evaluation.
Paired with automation instruments, you possibly can even set them as much as robotically pull information at common intervals so that you don’t must do it by hand.