Music streamer SoundCloud introduced a partnership with leisure firm Dwell Nation right now, permitting artists on its platform to checklist Ticketmaster and Universe occasions on their profile in a personalized manner.
The corporate mentioned it will create extra promotion alternatives for artists sooner or later in partnership with Ticketmaster by way of a brand new promotion program however didn’t give any extra particulars.
Artists with SoundCloud’s top-tier Professional plan will be capable to use the self-serve ticketing platform Universe to checklist their occasions on their profile pages with out leaving SoundCloud. They’ll be capable to add or modify occasions on their web page relying on what occasions they wish to promote.
SoundCloud will pull the artist’s occasion knowledge from completely different ticket platforms, like Ticketmaster and Cube.
After that, artists can select what occasions to show on their web page. Artists may select to manually add hyperlinks to different ticketing platforms.
The platform mentioned that it’s going to promote these occasions by way of a live performance discovery widget on the SoundCloud house web page, which can be powered by Ticketmaster knowledge. Customers can type by way of these occasions by metropolis, time, and style. SoundCloud takes a 1% lower from any affiliate ticket gross sales made by way of Ticketmaster hyperlinks on its platform.
Earlier than this, the audio streaming service had an integration with the music group platform Resident Advisor for 3 of the artists’ newest occasions. Nonetheless, there have been no customization options.
Occasion show and ticket promoting have gotten an essential space of progress for music streaming platforms. In 2022, Spotify began testing direct ticket gross sales from its app. The corporate can be exploring a $6 per thirty days subscription for tremendous followers, which can give them early entry to live performance tickets, in response to a report from Bloomberg.