TikTok, together with its Chinese language counterpart Douyin, in 2024 turned the primary non-game app to succeed in $6 billion in in-app buy income in a 12 months. In response to a brand new report from app intelligence supplier Sensor Tower, TikTok additionally generated a file excessive of $1.9 billion in gross in-app buy (IAP) income within the fourth quarter of final 12 months.
Amongst non-games, solely YouTube and Google One’s subscription had been in a position to surpass TikTok’s fourth-quarter whole in the entire calendar 12 months, the report mentioned.
With its $6 billion in IAP income, TikTok generated greater than double the income from some other app or recreation in 2024. Monopoly GO, for instance, got here in at $2.6 billion over the previous 12 months, incomes second place.
TikTok’s annual IAP income in 2024 represented a major year-over-year improve, as effectively; it’s up from $4.4 billion in 2023, the report famous.
By downloads, nonetheless, TikTok was solely No. 2 in This autumn 2024, with Instagram at No. 1. It was adopted by WhatsApp, Fb, and Temu, rounding out the highest 5.
TikTok’s comparability to different apps is a bit uneven as a result of it consists of its separate Chinese language sister app, Douyin. Regardless of having the identical company mother or father, ByteDance, the 2 apps supply a special expertise. Douyin’s content material is tailor-made to the Chinese language viewers, has stricter controls attributable to China’s rules, and extra closely focuses on e-commerce. Each are targeted on short-form movies, with TikTok designed extra for a world viewers.
Within the U.S., TikTok has returned to the app shops after President Trump delayed a deadline to ban the app from this market over nationwide safety issues. With an executive order, the ban was delayed 75 days and Trump has suggested that could possibly be prolonged, if want be.
TikTok’s income is one other instance of how essential the app has turn out to be to the creator financial system. Customers spend actual cash to purchase creators digital presents, which may then be cashed out as fiat forex, with TikTok retaining 50% of the payout.
The quick video app has hit a number of income milestones prior to now, together with in 2023, when it turned the primary non-game app to succeed in $10 billion in whole client spending.