Billy McFarland is again, with Fyre Pageant 2. Scheduled to happen in Isla Mujeres, Mexico from Might 30 to June 2, tickets simply went on sale, starting from $1,400 to a really brazen $1.1 million — regardless that no artists have been confirmed, and McFarland himself isn’t positive if he can legally go away the nation to attend, as he told the At the moment present Monday morning.
It’s definitely surprising. Again in 2017, McFarland masterminded a wildly profitable viral marketing campaign for Fyre Pageant, promising an ultra-luxurious music occasion within the Bahamas. Influencers flocked to put it on the market, however when friends arrived, they discovered FEMA tents, unhappy cheese sandwiches, and no operating water. The debacle grew to become a defining second of influencer tradition gone mistaken, immortalized on Instagram. (Misplaced within the mayhem was Fyre Pageant’s unique objective: to advertise Fyre Media, McFarland’s “Uber for the performing arts,” a platform connecting occasion organizers with musicians.)
McFarland’s ineptitude landed him in jail for fraud. However don’t be shocked if individuals once more purchase what he’s promoting. Advertising can overcome loads, with individuals wanting to be a part of a second, even when it means getting burned twice.