Talking on the SXSW convention in Austin, tech investor and entrepreneur Mark Cuban shared his ideas on how AI expertise might help small companies outperform their competitors. In brief, he informed the group that AI was not the reply, in and of itself; it’s meant to function an support that may assist entrepreneurs by making it simpler to get began rising their companies and answering questions alongside the best way.
Cuban steered that at this time’s entrepreneurs ought to spend “each waking minute studying about AI” due to its potential.
“There’s a lot altering that quickly,” he stated, including that it’s completely different for established companies integrating AI in contrast with new companies simply getting off the bottom.
“It’s a lot simpler to start out,” Cuban defined. “It went from — approach, approach again within the day — $5,000 for a PC … to for those who simply have a laptop computer and a connection to the web, you can begin something. Now, you’ve gotten a mentor, whether or not you employ Perplexity, Anthropic Claude, ChatGPT, Gemini — it doesn’t matter. You’ve got specialists.”
Whereas he admitted that there have been some issues with AIs that make errors and hallucinate, he famous that human mentors and specialists “don’t all the time get it proper, both.”
Regardless of the problems, the AI “specialists” might help you perceive what you don’t know, and may support in different areas of working a enterprise, like analysis, emails, and gross sales calls.
Nevertheless, Cuban cautioned the group to not overly depend on AI. “AI isn’t the reply. AI is the software. No matter abilities you’ve gotten, you need to use AI to amplify them,” he stated.
That is significantly true in inventive fields, the place AI is shifting into areas like artwork and writing.
“A whole lot of inventive individuals suppose, properly, AI is gonna write all of the scripts,” Cuban stated. “AI doesn’t know a very good story from a foul story. You could be inventive. AI can do the video — belief me, I can create AI-generated movies. They’re nonetheless gonna suck.”
“No matter abilities you’ve gotten, AI can amplify them. However not utilizing it means any individual else goes to be amplifying their abilities — and that might be the distinction between getting forward of you or not,” Cuban stated.