Amazon says its AI video mannequin can now generate minutes-long clips | TechCrunch


Amazon has upgraded its AI video mannequin, Nova Reel, with the power to generate movies as much as two minutes in size.

Nova Reel, introduced in December 2024, was Amazon’s first foray into the generative video area. It competes with fashions from OpenAI, Google, and others in what’s quick turning into a crowded market.

The newest Nova Reel, Nova Reel 1.1, can generate “multi-shot” movies with “constant model” throughout pictures, defined AWS Developer Advocate Elizabeth Fuentes in a weblog publish. Customers can present a immediate as much as 4,000 characters lengthy to generate as much as a two-minute video composed of six-second pictures.

Nova Reel 1.1 additionally introduces a brand new mode referred to as “Multishot Handbook.” On this mode, the mannequin can reference a picture together with a immediate to supply extra management over a video shot’s composition. In response to Fuentes, given a 1280×720-resolution picture and 512-maximum-character immediate, Multishot Handbook can generate movies containing as much as 20 pictures.

Nova Reel is just accessible by way of AWS platforms and providers together with Bedrock, Amazon’s AI improvement suite, and prospects should request particular entry. As with most generative AI techniques, there are questions as as to if Reel was developed utilizing ethically sound strategies.

Video-generating fashions are educated on an enormous variety of examples of movies to “study” the patterns in these movies to generate new clips. Some corporations practice fashions on copyrighted movies with out acquiring permission from the homeowners or creators, and, when these fashions “regurgitate” copyrighted stills, it exposes customers of the fashions to IP lawsuits.

Amazon hasn’t revealed the supply of Reel’s coaching knowledge, nor has it offered an specific manner for creators presumably feeding the fashions’ datasets with their movies to choose out. The corporate has, nonetheless, mentioned that it’ll shield any AWS prospects accused of violating copyright with media generated by its fashions, consistent with its indemnification coverage.

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