Meta is beginning to check a brand new function in Threads that lets customers comply with the identical creators they comply with on X, the corporate confirmed to TechCrunch.
“We’re presently testing a means so that you can discover and comply with creators from different platforms on Threads, making it simpler to attach with the folks and conversations that matter to you,” mentioned Meta spokesperson Alec Booker in an emailed assertion.
In recent times, a number of creators have left X for competing platforms, similar to Threads and Bluesky, however have misplaced their large followings within the course of. In the meantime, some customers have reportedly struggled to create the identical communities they’d fostered for years on X. This function goals to make that migration simpler for creators and customers who’re simply getting arrange on Threads.
The function, presently in beta testing, was first spotted by safety researcher and former Meta worker Jane Manchun Wong.
When opening the Threads cell app on Wednesday, some customers, together with TechCrunch, had been proven a pop-up saying they will now “Discover widespread creators from X.” The pop-up takes customers to the beta function, which supplies directions on how you can obtain their following checklist from X and import it to Threads.
It’s unclear how precisely Meta is matching creators on the X platform to their profiles on Threads. Meta says the product will work for “widespread creators,” however maybe not everybody you comply with on X. Meta didn’t instantly reply to TechCrunch’s request for touch upon the matter.
That mentioned, options like this are serving to Threads grow to be a strong various to X, with a gradual development charge. In January, Meta reported that Threads had greater than 320 million month-to-month lively customers (MAUs), up from 300 million MAUs in December. Whereas each firm measures MAUs in a different way, it appears Threads is now on a comparable scale to X.