Final month, Deezer reported its first optimistic money circulate in 2024, marking a big milestone in its historical past. Because the music streaming platform nears profitability, it’s launching new options to distinguish itself within the extremely aggressive market.
On Wednesday, Deezer announced a number of options aimed toward offering listeners with a extra personalised expertise. These embody a customizable algorithm, month-to-month recaps, common sharing, and extra.
Most notably, Deezer believes its customized algorithm will distinguish itself since listeners can totally personalize their suggestions with out restriction.
Beginning this month, customers can manually alter the really helpful songs, playlists, albums, and artists, fully controlling their music discovery expertise.
Whereas opponents like Amazon Music, Apple Music, and YouTube Music permit customers to dislike or disguise songs to scale back them from being prompt, Deezer takes this a step additional by enabling customers to completely exclude songs, artists, and even total playlists and albums via the brand new “Handle My Suggestions” part.
Deezer additionally launched a “dislike” button to pair with the present “like” characteristic. Customers can now specific their disapproval of songs by tapping the center image crossed out, indicating to the algorithm that they don’t need suggestions for that observe once more.
Different new options aimed toward enhancing customization embody choices to personalize playlist covers by selecting from numerous colours and stickers, in addition to customizing the Favorites tab to prioritize albums or artists for simpler entry. These options are set to launch subsequent month.
Deezer additionally introduced a brand new month-to-month recap characteristic known as “My Deezer Month,” which enhances its annual wrap-up, “My Deezer Yr.”
In early Could, customers will be capable of view numerous month-to-month statistics, together with their most listened-to songs, artists, and genres, together with breakdowns of their exercise, equivalent to comparisons of whole listening minutes to the earlier month and whole hours spent on their high three genres.
It is a difficult space for Deezer to deal with, as Spotify stays the go-to platform for yearly recaps. Apple Music debuted a month-to-month model of its Replay characteristic final yr, but it surely’s unsure whether or not Deezer’s try can obtain the identical stage of recognition.
In line with the corporate, there was a 30% improve in the usage of “My Deezer Yr” in the beginning of 2025.
Moreover, Deezer introduced a common sharing characteristic. When customers share a track with buddies, it takes them to Deezer’s web site, the place they will click on on a number of hyperlinks to providers the place the track is accessible, together with Spotify and Apple Music. So even when they don’t have a Deezer account, they will nonetheless hearken to the artist and benefit from the music.
Common sharing launches in late April.
Though Deezer is on the cusp of turning a revenue, it additionally skilled a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In distinction, Spotify has over 675 million month-to-month lively customers, together with 263 million paying subscribers.