Google’s AdSense promoting community began supporting advertisements inside customers’ chats with some third-party AI chatbots earlier this yr, Bloomberg reported.
The corporate is rolling out the characteristic following exams with AI search startups iAsk and Liner, the report stated, citing nameless sources accustomed to the matter.
“AdSense for Search is offered for web sites that need to present related advertisements of their conversational AI experiences,” Bloomberg cited a Google spokesperson as saying.
The search and promoting large is ostensibly looking for to capitalize on — and offset the potential risk of — the burgeoning pattern of customers more and more utilizing AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity to go looking the online and reply widespread queries.
Google has invested closely in AI instruments and merchandise, with a slate of huge language fashions and frequent updates to its Gemini AI apps and fashions. The corporate late final yr began exhibiting advertisements in AI Overviews, the AI-generated summaries it provides for sure Search queries.
Google didn’t instantly reply to a request for remark.