Snapchat introduced on Wednesday that Snap Map now has greater than 400 million month-to-month lively customers, a brand new milestone for one of many app’s core options.
Launched in 2017, Snap Map was initially a method for customers to see their mates’ areas and browse public snaps from world wide. Extra time, the characteristic has advanced and now affords methods for customers to find native hotspots and discover issues to do.
Snap Map’s success is necessary for Snapchat, because it’s an important a part of the social community and offers it a aggressive edge over rivals like Instagram and TikTok, each of which don’t provide real-time social discovery in the way in which that Snap Map does.
Instagram is conscious of this, because the Meta-owned social community has been noticed engaged on a “Buddy Map” that will permit customers to see their mates’ areas in actual time.
“Snap Map is without doubt one of the most used cell maps on this planet, and we’re thrilled to see our neighborhood proceed to develop,” stated Ceci Mourkogiannis, VP of Product at Snap, in an announcement to TechCrunch. “The Snap Map helps tons of of tens of millions join with mates and their favourite locations and uncover what’s occurring round them, making the world really feel extra linked day by day.”
The information comes as Snapchat has been updating Snap Map with further performance through the years. Final 12 months, the corporate launched a “Footsteps” characteristic that permits you to see how a lot of the world you’ve explored and monitor the place you’ve traveled to.
Plus, Snapchat rolled out “Promoted Locations” on Snap Map as a method for customers to find new locations. For manufacturers, Promoted Locations affords the flexibility to promote and showcase all of their areas on Snap Map.
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