Discord announced on Wednesday that it’s experimenting with a brand new digital reward system geared toward encouraging extra customers to have interaction with its interactive adverts. This new function, referred to as “Orbs,” comes on the heels of the corporate getting ready for a possible IPO.
Customers can earn Orbs by finishing “Quests,” Discord’s advert format the place advertisers incentivize customers to observe product movies or play video games by rewarding them with digital objects. The addition of Orbs offers customers the prospect to redeem unique digital objects from Discord’s Store, together with Nitro credit, profile badges, avatar decorations, profile results, and objects from essential collections.
It’s clear that the aim of Orbs is to encourage extra interplay with Quests as Discord seeks to exhibit to companions that it may possibly provide a scalable advert enterprise. The corporate has reportedly mentioned a attainable IPO with funding bankers, per The New York Times.
Final month, Peter Sellis, Discord’s senior vp of product, highlighted the success of Quests. He reported that, over the previous 12 months, greater than 70 Quests achieved a ten% acceptance price with thousands and thousands of rewards earned, in line with the corporate’s inner information.
Quests are positioned within the backside left nook of the app on PC and gaming consoles. Plans are in place to expand Quests to mobile devices in June.
The Orbs experiment can also entice customers who don’t have a subscription to attempt Nitro, as they’ll spend Orbs on credit as a substitute of utilizing a fee methodology. For example, customers want 1,400 Orbs to get three free days of Nitro, which generally prices $10 per thirty days.
Orbs is being rolled out to a small group of customers and can quickly develop globally.