TikTok introduced on Tuesday that it’s formally launching TikTok for Artists, a brand new music insights platform that’s designed to assist artists construct their careers. The official launch comes two months after TikTok was noticed testing the platform in choose international locations.
The software is constructed to assist artists and their groups higher join with followers, enhance their promotional efforts, and inform content material creation on TikTok. The platform offers artists, their labels, and their groups entry to knowledge in regards to the efficiency of the artist’s music and posts and TikTok.
These metrics embody the variety of views, posts, and creator engagements per tune, together with comparable insights into publish efficiency. Different insights embody details about an artist’s followers, resembling their age, language, and gender.
TikTok for Artists additionally contains step-by-step guides to TikTok’s instruments and options, and extra help and sources, the corporate says.
As well as, TikTok introduced that it’s launching a brand new “Pre-Launch” software that enables artists to advertise upcoming album releases on TikTok. The function lets followers pre-save albums on to their Spotify or Apple Music library, the place they are going to grow to be immediately obtainable to hearken to upon launch.
TikTok performs a giant half in driving music traits and viral songs, so it is smart for the corporate to introduce a devoted area to assist artists higher promote their content material and drive fan engagement. TikTok for Artists might assist artists broaden their attain and develop their viewers.
It’s value noting that the launch of TikTok for Artists comes eight months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate stated it determined to retire the service with a view to “concentrate on our purpose of furthering TikTok’s function in driving even larger music listening and worth on music streaming companies.”
The occasions of the previous yr present that TikTok is not making an attempt to compete with companies like Spotify and Apple Music, and is as a substitute going to concentrate on being a platform for music discovery and promotion.
TikTok for Artists is now obtainable in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Eire, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform shall be rolling out in different international locations quickly, TikTok says.