Instagram introduced on Thursday that it’ll lastly permit customers to rearrange their grid, and is testing a approach for customers to quietly submit to their profile with out having the content material seem in customers’ feeds. The social community can be launching the power to stream songs from Spotify on to your Instagram Notes, together with a brand new initiative to help rising creators.
Instagram says the power to rearrange grids has been one in all its most high-requested options. With this replace, customers will be capable to rearrange posts on their profile to customise the looks of their grid. Up till now, posts in your profile have appeared in chronological order, with pinning a submit being the one strategy to hold older content material on the prime.
The thought behind the characteristic is to present customers a strategy to make their grid structure extra aesthetically pleasing or to spotlight sure content material above others.
The announcement doesn’t come as a shock, as Instagram head Adam Mosseri stated again in January that the corporate was looking to roll out the feature.
It’s value noting that Instagram was seen developing the feature again in 2022, however ended up shelving the thought for a while. Quick-forward to 2025, and Instagram is now able to launch the replace quickly.
As for the power to quietly submit content material with out broadcasting it to your followers’ feeds, Instagram says it’s testing the characteristic now and plans to roll it out extra broadly quickly.
Mosseri wrote in a weblog submit that “inventive expression can really feel intimidating, particularly when posting one thing to feed,” which is why it’s introducing the brand new characteristic to make it simpler for customers to share content material with out having all people’s eyes on it.
After all, this characteristic doubtless gained’t be utilized by individuals who need tons of likes on their posts, like creators and celebrities. It’s extra for people who find themselves targeted on constructing out their profile with out having the strain to carry out.
The characteristic is considerably much like trial reels, an Instagram characteristic that lets creators check out new content material by publishing movies that don’t seem to their followers. The corporate shared on Thursday that the characteristic is considerably much like trial reels, an Instagram characteristic that lets creators check out new content material by publishing movies that don’t seem to their followers. Instagram shared on Thursday that 40% of creators posted Reels extra typically after attempting out trial reels, and that of these, 80% noticed their Reels attain extra non-followers.
Mosseri says that the aim of each of the brand new inventive options introduced at the moment is to present customers “added flexibility over how and the place your content material reveals up and helps you create and share with out added strain.”
The brand new Spotify integration permits customers to share any tune they’re listening to in real-time on the streaming service to their Instagram Notes, letting their followers see and take a look at what sort of music they’re into.
The corporate additionally introduced that it’s launching Drafts, an initiative that can spend money on rising expertise. By way of Drafts, Instagram will associate with creators to supply help which will embody monetary help, connections, co-ideation, collaboration alternatives, and extra.
An Instagram spokesperson instructed TechCrunch in an e-mail that Drafts is just not a devoted creator fund, and that Instagram will “collaborate carefully with creators to supply them with the kind of help that most accurately fits the wants of every of their distinctive inventive tasks.”