Influencers on affiliate purchasing platform LTK might quickly get entry to an enormous new viewers: Pinterest customers. Underneath a brand new partnership introduced right now, high-performing picture posts on LTK will routinely be cross-posted to Pinterest; the pilot program is predicted to develop within the coming months to extra creators and content material codecs.
LTK is a big a part of influencer advertising and marketing and on-line purchasing generally — practically 40 p.c of Gen Z ladies within the US use it, in keeping with the corporate, and it’s normal for influencers to push viewers members towards their LTK web page to allow them to earn affiliate commissions on purchases. The Pinterest pilot will progressively roll out over the subsequent few months, and LTK influencers don’t have to opt-in; they only have to put up “high-quality, styled” photos on LTK.
When an LTK put up is shared to Pinterest, a hyperlink to the influencer’s profile and their tagged merchandise will comply with. The hope, no less than for content material creators, is that getting pushed to Pinterest’s thousands and thousands of customers will lead to extra affiliate earnings. Pinterest is standard amongst individuals in search of inspiration — customers in the midst of a house renovation or somebody in search of coiffure concepts, for instance — and a few of them are expressly in search of one thing to purchase. The platform already has adverts, however influencer posts may very well be extra engaging to customers than one thing coming straight from a model.
The transfer to drag in influencer content material from different platforms connects to a bigger subject Pinterest that has been combating: the deluge of AI-generated content that has flooded its feeds. In April, the corporate stated it was working on the problem and launched new tools to detect and label AI content material. The corporate can be testing the flexibility to permit customers to see fewer posts with AI.