Amazon has revealed that Prime Day 2025 will take place on July 8-11, extending the annual sale occasion to 4 days this yr.
Amazon notes that customers will be capable to store for “pantry staples and snacks for summer season gatherings to home-improvement must-haves, back-to-school provides, well being and private care finds, family-favorite toys, best-selling books, pet necessities, and even premium and luxurious splurges.”
For the primary time, Amazon goes to introduce “At the moment’s Huge Offers,” that are themed each day drops that characteristic limited-time offers.
Prime Day was a hit final yr, as U.S. shoppers spent $14.2 billion on the gross sales occasion, in accordance to Adobe Analytics. The quantity marked an 11% soar from 2023’s $12.7 billion complete.
The information comes just a few months after the e-commerce big mentioned again in April that it could be bringing again the annual gross sales occasion regardless of tariffs.