Meta is making a change to how sharing movies works on Fb. Proper now, you’ll be able to share movies as a video from the publish composer or as a reel, and each have totally different sharing workflows. In “the approaching months,” nevertheless, “all movies on Fb will likely be shared as reels,” according to a blog post.
“Fb stays a house for all sorts of video – quick, lengthy, and Stay,” Meta says. “We are going to step by step roll out these adjustments globally to profiles and Pages over the approaching months that can assist you create, share and uncover reels extra simply on Fb.”
Meta additionally plans to take away the size restrictions for reels on Fb – proper now, they’re restricted to being 90 seconds lengthy, per a support page.
Moreover, Meta will rename the Video tab to be the Reels tab. “We nonetheless worth a wide range of subjects and lengths on Fb, and this replace gained’t change what movies we advocate to you, that are personalised primarily based in your pursuits,” the corporate says.
The adjustments to Fb movies comply with Mark Zuckerberg saying this yr that he needed to make Fb “far more culturally influential than it’s as we speak” and to get again to “some OG Fb.” The corporate launched a brand new full-screen cell video participant for Fb final yr. Meta has additionally pushed reels in an enormous manner on Instagram, and as of January, reels on that platform may be as much as three minutes lengthy.