Amazon plans to close down its standalone Freevee app in August, based on an in-app discover to customers. The free, ad-supported streaming service is directing viewers to proceed watching Freevee content material on Prime Video.
“Prime Video is the brand new unique dwelling for Freevee Television present, motion pictures, and Reside TV,” the discover to readers states. “The Freevee app can be accessible till August 2025. Proceed watching your favourite Free Originals and our library of hit motion pictures, reveals, and reside TV on Prime Video at no cost, no subscription wanted. Obtain Prime Video to get began and sign-in along with your Amazon account.”
The transfer doesn’t come as a shock, as Amazon confirmed back in November 2024 that it was sunsetting the service and integrating its content material into Prime Video.
Amazon stated in a press release on the time that it had “determined to section out Freevee branding. There can be no change to the content material out there for Prime members, and an unlimited providing of free streaming content material will nonetheless be accessible for non-Prime members, together with choose Originals from Amazon MGM Studios, a wide range of licensed motion pictures and sequence, and a broad library of FAST Channels — all out there on Prime Video.”
Amazon’s resolution to close down the service probably displays a strategic transfer to simplify its choices and centralize content material on a single platform. As an alternative of working two separate providers, the corporate is consolidating its streaming efforts round Prime Video.
Launched in 2019, Freevee is out there in america, United Kingdon, Germany, and Austria. The service was initially referred to as “IMDb TV” and later rebranded to Freevee in 2022.
Standard authentic sequence on Freevee embody Emmy-nominated actuality comedy present “Jury Obligation,” crime present “Bosch: Legacy,” cleaning soap opera “Neighbours,” and extra. These reveals are accessible on Prime Video beneath the “Look ahead to Free” part.
The information comes just a few weeks after a Nielsen report discovered that streaming providers surpassed each cable and community tv in whole viewership amongst individuals within the U.S. for the primary time in Might, and that free streaming providers have been a serious driver of streaming’s total success. The report discovered that PlutoTV, Roku Channel, and Tubi accounted for a mixed 5.7% of whole TV viewing in Might.