Instagram Threads is near catching as much as high competitor X when it comes to cellular app customers, based on new knowledge from market intelligence supplier Similarweb. In June 2025, Threads’ cellular app for iOS and Android noticed 115.1 million each day energetic customers, representing 127.8% year-over-year development; X reached 132 million each day actives, as its year-over-year development declined by 15.2%.
By comparability, decentralized social community Bluesky grew a large 372.5% year-over-year as of June, however its worldwide each day energetic customers stay a reasonably small determine: simply 4.1 million each day energetic customers as of June, the agency’s estimates point out. (In complete, Bluesky has over 37 million registered customers right now, its own data exhibits.)
Bluesky had benefited enormously late final 12 months following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, turning into carefully allied with President Trump. Nonetheless, that preliminary surge started slowing earlier this 12 months. Extra lately, Bluesky has been on the receiving finish of quite a lot of complaints that it’s turn out to be an excessive amount of of a left-leaning echo chamber, which may have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure permits a extra open, user-configurable type of social networking, the present race now could be between Threads and X.
General, the brand new cellular knowledge means that Threads may turn out to be a extra important competitor for X throughout iOS and Android, doubtlessly consuming up extra of the advert {dollars}, which is Meta’s solely monetization technique for Threads right now.
Nonetheless, that competitors is barely neck and neck on cellular units, as X has a bonus on the net.
Similarweb discovered that X’s worldwide each day internet visits are effectively forward of Threads’, with the previous seeing 145.8 million common each day internet visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Right here, Threads is barely a bit forward of Bluesky’s 5.3 million common each day internet visits.
For Bluesky, the determine doubtless means informal customers are visiting its web site to learn posts, however could or could not have turn out to be engaged sufficient to obtain its cellular app. Meta’s Threads has put extra of its deal with its cellular app from day one, because it launched earlier than the online app and sees extra traction.
Within the U.S. market, issues look somewhat completely different.
Bluesky noticed 2.4 million common each day internet visits in June from U.S. customers, increased than Threads’ 985.2K. After all, X was nonetheless the one to beat, with 33.1 million common each day internet visits within the U.S.
On cellular, it was a more in-depth competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. each day energetic customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller displaying, with simply 1.1 million U.S. each day actives on cellular, the agency’s date exhibits.)
Bluesky’s long-term potential, in the meantime, could have much less to do with surges of recent customers who are available protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X could not keep on the app if it doesn’t instantly meet their wants, and so they could return to X or transfer to Threads as an alternative.
Those that go to Bluesky due to the expertise it’s constructing could also be extra prone to stay to see what it’s in a position to create over time.