Whether or not you’re showcasing a brand new itemizing, selling your companies, or sharing particulars of an open home, actual property advertising calendar templates could make your life a lot simpler. These instruments assist you keep organized whereas planning your whole upcoming advertising actions in a single place.
From video walkthroughs on social media to newsletters, blogs, and past, you need to use any of those templates to prepare and plan your actual property advertising calendar.
monday.com: A customizable actual property advertising calendar template constructed for collaboration
monday.com is a challenge administration platform that’s extremely collaborative and constructed to scale. It’s a terrific possibility for actual property businesses of all sizes — your complete crew can use it to plan, observe, and assign advertising actions.
Whereas monday.com gives a free plan for as much as two customers, it doesn’t embody a calendar view so that you’ll must improve to a paid plan if that’s one thing you want.
Extra on monday.com: monday.com Evaluation | monday.com vs Jira | monday.com vs. Notion.
In case you’re something like me, you’ll respect that monday.com might be a lot greater than only a generic calendar template to plan your advertising actions. You should utilize it to run nearly each facet of your complete enterprise in the event you’d like, from managing tasks and listings to shoppers, budgets, digital property, and extra.
Whether or not you’ve gotten a crew of realtors working collaboratively or you’ve gotten a devoted division for advertising, you’ll be able to simply assign duties to everybody concerned and observe progress as you go.
It additionally works properly in the event you handle several types of content material throughout totally different platforms. You should utilize in-built colour coding or a customized area to designate no matter you want.
Bigger businesses could arrange one calendar for shared tasks whereas giving every agent their very own calendar to handle particular person advertising wants.
Smaller groups, however, can in all probability get away with one calendar as an alternative.
The largest disadvantage of this template is that you just doubtless received’t be capable of use it to its full potential without cost. In case you favor saving cash, there are many free platforms that provide you with a calendar view for free of charge.
ClickUp: A free planning and budgeting actual property advertising template
ClickUp gives a wonderful free plan for solo customers and small groups. Not like monday.com, ClickUp features a calendar view in its free plan and limitless free customers so you’ll be able to onboard your entire crew without cost.
The free plan additionally contains Kanban view, crew chat, collaborative docs, and extra.
And like most challenge administration options, you need to use it for lots extra than simply advertising if you wish to. It’s simply as nice for managing shoppers, workers, HR actions, listings, and the rest you may want.
Extra on ClickUp: ClickUp Evaluation | ClickUp vs Asana | ClickUp vs. Notion.
Probably the greatest elements of this template is the power to plan and observe your advertising funds. You may set a funds for every marketing campaign or piece of content material if you wish to get actually granular.
In case you’d quite deal with promoting properties, you’re doubtless working with (or will quickly work with) photographers, videographers, and possibly even writers to provide your content material. This template makes it straightforward to trace these bills and make sure you keep below funds alongside the way in which.
That is notably helpful in the event you base advertising spend on commissions or need to dedicate further funds to particular listings.
There’s additionally an area to handle duties with out cluttering up your calendar. You’ll be capable of change between numerous views, together with record, Kanban board, desk, and extra.
You too can invite your shoppers to collaborate with you at no further price in the event you’d like them to weigh in in your advertising plans.
They’ll must create a ClickUp account to do that, however it’s a pleasant choice to have on your shoppers who count on you to go the additional mile.
Wrike: A template for actual property advertising groups
Wrike is a standard challenge administration answer that comes with lots of highly effective options for workflow administration and automation. Though it may work properly for brokers, it’s a greater match for full advertising groups who’ve (or need) well-defined processes.
There’s a free plan with limitless customers, as much as 2 GB of storage, and primary process administration capabilities. It’s a great place to start out, however it received’t work for the lengthy long run.
Wrike’s paid plans begin at $10 per thirty days and embody calendar view, customized fields, Gantt charts, dashboards, generative AI, and extra.
Extra on Wrike: Wrike Evaluation | Wrike vs Asana | Wrike vs Smartsheet.
This Wrike template is a normal advertising calendar designed for advertising groups managing quite a few campaigns at a time. It’s a terrific possibility when you’ve got a devoted advertising crew working with a number of brokers or shoppers that want a straightforward approach to keep organized.
Though it’s not particularly for actual property, it’s straightforward to customise to match your wants. As soon as it’s arrange, it’ll assist your crew adhere to your processes and keep on observe.
One of the useful options is a pre constructed advertising request kind. Say an agent secures a brand new itemizing and desires to start out advertising it instantly. They’ll submit a request that features pictures, particulars, publish concepts, the goal market, and extra.
From there, your advertising crew can provide you with concepts, create all of the content material required, publish it, and let the requestor comprehend it’s prepared.
Wrike’s total structure helps you to create folders and particular person tasks, which may work properly for managing advertising calendars for various brokers or shoppers.
On high of that, entrepreneurs can see all of their work throughout tasks in a single place, so nothing falls via the cracks.
Costlier plans additionally embody approvals and proofing in the event you want much more management over your course of and workflows.
Airtable: An extendable template for organizing itemizing particulars
Airtable is a relational database that mixes the very best elements of spreadsheets, automations, and analytics. It’s free for people and small groups of as much as 5 customers.
Tech-savvy actual property brokers who don’t thoughts getting their palms soiled can use Airtable to create a really customized advertising calendar. You too can transcend that with full programs to run your complete firm if you want.
I’ve used it to handle content material, operations, reporting, finance, affiliate monitoring, and extra for half a decade. It’s a scalable, versatile, and extremely versatile software to have in your tech stack.
Extra on Airtable: Airtable Evaluation | Airtable vs Asana | Airtable vs Trello.
Technically, this template doesn’t include a calendar. However you’ll be able to add one in just a few clicks it doesn’t matter what plan you’re on. Paid plans include further calendar performance, however a primary calendar is out there without cost as properly.
The one requirement is at the least one date area in your desk.
This template comes with greater than 30 customized fields that can assist you hold observe of itemizing and consumer information. It provides you a centralized place to see all the knowledge you’ll want about every property to create advertising content material.
You’ll be capable of connect pictures, the neighborhood, worth, days in the marketplace, sq. footage, beds and baths, heating, cooling, college districts, and extra.
There are additionally fields for several types of advertising campaigns, together with Fb, electronic mail, and flyers. You may simply add extra in the event you’re doing different forms of campaigns, too.
If you wish to view it as a calendar, you’ll be able to set a date vary for every marketing campaign and think about all of them on the identical calendar.
Alternatively, you’ll be able to add a brand new desk for campaigns or particular items of content material if you wish to get extra granular, assign work to different folks, observe publishing dates, and tie the whole lot again to particular properties.
Trello: A easy actual property advertising Kanban board
Trello is a beginner-friendly approach to observe and handle duties. I used it for years to handle content material manufacturing at scale. Regardless of its simplicity, you’ll be able to comfortably use Trello for a very long time with out outgrowing it.
It’s free for as much as ten customers and ten boards per workspace. Sadly, the calendar view isn’t obtainable without cost.
You’ll must improve to the Premium plan which begins at $10 per person per thirty days. That stated, you’ll be able to add due dates, see when duties are overdue, and create checklists for every process on the free plan.
Extra on Trello: Trello Evaluation | Trello vs Airtable | Trello vs Pipedrive.
In order for you the only and best software program to make use of, Trello is the way in which to go. It’s extremely easy, but efficient whilst you add lots of work to the system.
You should utilize it to brainstorm advertising campaigns and items of content material, resolve which to maneuver ahead with, and observe the standing of every piece to completion with its intuitive drag-and-drop interface.
Every marketing campaign or piece of content material can have a guidelines nested inside with extra detailed motion objects if you wish to get extra granular.
The most effective half about this template although? It was created by a realtor. It’s been used greater than 12,500+ instances, and the creator has a full YouTube video showcasing how she makes use of Trello to prepare her actual property enterprise.
You should utilize that as a beginning off level and simply customise the columns to match your wants.
In only a few minutes, you’ll be prepared to start out including objects to your board — no must spend hours or days determining the way it works or tweaking each single setting to get issues good.
Actual property advertising calendar templates for Excel, Google Sheets, Microsoft Phrase, and Google Docs
In case you’re an agent working by your self, challenge administration software program is probably going overkill. Even in the event you’re working with just a few freelancers or solely publishing just a few items of content material every week, a spreadsheet or doc is likely to be greater than sufficient.
Listed here are the very best choices if you wish to hold it easy and use instruments you have already got.
Template 1: A primary actual property advertising calendar doc
This free actual property advertising calendar template from Smartsheet is so simple as it will get. You may obtain it for Phrase or Google Docs and construct out your month-to-month calendar in a couple of minutes by dragging shapes into an empty calendar wireframe.
There are pre made shapes with totally different colours, permitting you to visually sign several types of advertising content material.
Though this template doesn’t have an area to brainstorm concepts, you’ll be able to simply do it on a unique web page or in a unique doc and switch them right here once you’re prepared.
To do this, all you need to do is edit the textual content inside one of many containers, drag it onto your calendar, and drop it on the day of your selection.
You may simply transfer issues round by dragging them to a unique day. You too can create your individual colours and assign them to several types of content material in the event you don’t like the present colours or the classes don’t give you the results you want.
The largest draw back of this template is that you just’ll must make copies for every month. The dates additionally don’t line up so that you’ll must manually change these each time you make a duplicate.
Template 2: An actual property advertising plan spreadsheet with a built-in WBS
GanttPRO is an internet Gantt chart maker. Whereas a devoted Gantt chart answer is probably going overkill, the corporate gives numerous free templates for Excel and Google Sheets — together with one for actual property advertising plans.
If you wish to use the template with GanttPRO as an alternative, there’s no free plan. There’s a 14-day free trial however pricing begins at $7.99 per person per thirty days.
This template makes it straightforward to plan advertising actions over time. This might embody totally different campaigns, methods for various platforms, particular person items of content material, vacation themes, and extra.
You’ll begin with a fundamental goal and break it into smaller classes. From there, you’ll be able to add particular motion objects and dates for each process. Every process has its personal precedence, description, assignee, and time log.
There’s additionally area to trace estimated prices vs precise spend and the spreadsheet will mechanically calculate totals for you.
The template is a generic spreadsheet with none visible components. If you wish to add a calendar, you’ll be able to add one as a brand new sheet utilizing a pre constructed calendar or Gantt chart template for Google Sheets or Excel.
How a lot does an actual property advertising calendar template price?
The entire templates on my record are free. Most of them can solely be used inside a selected piece of software program — some instruments have a free plan whereas others could require you to improve to a paid plan to get essentially the most out of the template.
ClickUp, Airtable, and Trello have the very best free plans. Relying on how you employ them, you’ll be able to in all probability persist with a free plan for fairly some time.
If that’s not sufficient, these instruments vary in worth from round $8 per person per thirty days to upwards of $20 per person per thirty days relying on what you want.
Then again, I included just a few templates that work with Google Docs and Google Sheets, which you need to use without cost. These are typically less complicated and extra restricted, however can work properly in the event you’re on a decent funds.
Whether or not you employ particular software program or a extra normal template, you’ll be able to all the time customise them to match your wants.
Issues to search for when selecting an actual property advertising calendar template
At first look, many advertising calendars look the identical. At a excessive degree, most of them work in an identical method however include totally different options, pre constructed capabilities, and visualization choices.
Usually, you’ll must make just a few modifications to make a template give you the results you want. However selecting the one which will get you closest to what you want is all the time a good suggestion.
Listed here are some issues to bear in mind as you resolve on a place to begin:
- Alternate views — Further views, like Gantt, Kanban, and record.
- Job monitoring — Assign work, observe due dates, and monitor progress.
- File administration — House to add photographs, movies, and different property.
- Platform kind — Paperwork and spreadsheets vs a challenge administration software.
- Advertising and marketing channels — Extra advertising channels requires extra group.
- Workforce collaboration — Capacity to go away feedback, point out different customers, see your whole work throughout tasks, and work as a crew.
It’s straightforward to get carried away with superior performance you don’t want. I recommend beginning with the only possibility that works for you proper now.
You may improve to one thing extra superior later.