Hyundai’s electrical air taxi startup Supernal has paused work on its plane program after a rocky few months that noticed employees cuts and the departure of its CEO and CTO, two individuals aware of the matter instructed TechCrunch.
The shakeup comes at a time when Supernal has barely gotten off the bottom — actually. The primary check flight of its expertise demonstrator happened earlier this year. And although Supernal has carried out subsequent assessments, the corporate was nonetheless working towards its first untethered check flight earlier than the pause. The corporate had deliberate to launch a industrial service in 2028.
Supernal introduced the departure of CEO Jaiwon Shin late final week. David McBride, the CTO, has additionally left, in response to individuals acquainted, who have been granted anonymity to discuss non-public firm issues. The OC Register first reported the pause on Supernal’s flight program and McBride’s departure.
With reference to the industrial service, the startup instructed TechCrunch that the “newly appointed management will assess and decide the optimum timeline shifting ahead.” The corporate declined to touch upon McBride leaving.
Supernal’s struggles come because the nascent electrical air taxi trade is in a interval of upheaval. Some startups, like Toyota-backed Joby, have been elevating and asserting partnerships and acquisitions. Others, like Lillium, have gone out of business.
Spun out of the Hyundai Group in 2021, Supernal laid off dozens earlier this summer time forward of the manager shakeup. That adopted the startup abruptly winding down its still-new Washington, D.C. headquarters late final 12 months, as TechCrunch beforehand reported.
David Rottblatt, Supernal’s senior enterprise growth director, is overseeing the “enterprise operations of Supernal throughout this transition as Interim COO.” The bigger Hyundai Group “plans to nominate new management with deep experience in enterprise operations to advance City Air Mobility (UAM) options and information the group into its subsequent section of progress,” in response to the press launch about Shin’s departure.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
That preliminary check flight had been long-promised by the now-former CEO. On the 2024 Client Electronics Present — the place the corporate confirmed off a bigger, non-flying idea car — Shin talked about how Supernal was practically able to “push the boundaries of the expertise with the demonstrator.” And in August 2024, McBride instructed Vertical Mag that the check flight would “validate our capacity to construct an plane” forward of a deliberate 2028 industrial launch.
That is the second futuristic startup underneath the Hyundai umbrella to run into bother lately. In 2024, the Korean conglomerate needed to double down on its autonomous car startup Motional after backing associate Aptiv determined to cease funding what had been a three way partnership. That led to a significant restructuring at Motional late final 12 months that concerned layoffs of round 40% of its employees, and the eventual departure of CEO Karl Iagnemma.