In a bid to spice up its subscription service and entice extra paying customers, Snapchat is rolling out extra options for Snapchat+ subscribers, together with permitting Snapchat+ subscribers to create AI-generated stickers in chats. The social media firm can be including the choice to ship self-destructing Snaps.
Snapchat+ subscribers within the U.S. can now create and ship customized stickers which are generated to match their message. To take action, begin typing within the chat bar after which choose the sticker search button, the place you’ll discover an AI-generated sticker that features the textual content.
It’s value noting that Snapchat isn’t the one firm that gives customers the power to create customized stickers with AI, as each Meta and Apple have launched comparable options.
The brand new characteristic builds on one other Snapchat+ providing launched in 2023 that enables subscribers to create and ship AI-generated photos primarily based on a textual content immediate. By including customized AI-generated stickers, Snapchat is giving its paying customers one other technique to mess around with generative AI to boost their chats.
The launch of the characteristic comes two days after Snap unveiled an AI text-to-image analysis mannequin for cellular units that may assist energy the app’s AI Snaps, AI Bitmoji Backgrounds, and extra within the coming months. A spokesperson for Snap instructed TechCrunch that the brand new customized AI stickers characteristic will not be powered by the brand new mannequin at the moment. It’s potential that the corporate might use the mannequin to energy the characteristic in some unspecified time in the future sooner or later.
As for the brand new self-destructing Snaps, subscribers are gaining access to a brand new characteristic referred to as “Snap Modes” that provides them extra methods to work together with associates. To begin, Snap Modes will enable customers to ship self-destructing Snaps that vanish in the event that they aren’t seen inside a set timeframe.
Snapchat plans so as to add extra Snap Mode choices sooner or later, nevertheless it didn’t element what they might appear to be.
Snapchat has been constructing out its subscription service to draw extra customers, as Snapchat+ has confirmed to be an efficient means for the social community to extend its income. As a part of its This autumn 2024 incomes launch, Snap revealed that it now has 14 million Snapchat+ subscribers.
Snap CEO Evan Spiegel famous that the corporate’s “different income” unit, nearly all of which is Snapchat+ subscription income, grew 131% year-over-year. The unit exited the yr with an “annualized income run fee of properly over $500 million,” Spiegel mentioned on a name with traders.