Apple is bringing AI-generated review summaries to the app retailer with iOS 18.4. As noticed by Macworld, the most recent developer beta for iOS and iPadOS provides transient summaries of consumer evaluations to some App Retailer listings.
The summaries are generated by massive language fashions to “compile highlights and key info from customers’ evaluations into quick paragraphs,” in line with particulars on Apple’s developer site.
Based mostly on Apple’s example, the summaries use pure language to focus on what customers say concerning the app, beginning with constructive suggestions and ending with damaging suggestions. Apple says the summaries might be refreshed no less than as soon as per week as new evaluations are added, and customers will be capable to faucet and maintain on a evaluate to report any issues with the function.
The summaries will initially be out there within the US App Retailer for apps and video games revealed in English, and solely to these with sufficient evaluations to generate a abstract. They are going to be out there in different nations and languages later this yr.
Apple’s transfer follows Amazon’s addition of AI-generated review highlights to its e-commerce web site in 2023. These quick paragraphs “spotlight the product options and buyer sentiment often talked about throughout written evaluations” and seem above the complete evaluations.
In principle, evaluate summaries must be useful, saving you from studying by a bunch of evaluations to get the “highlights.” However in addition they really feel probably ripe for gaming and can seemingly solely encourage unscrupulous firms to flood evaluate sections.
From my expertise with Amazon’s summaries, I discover that its give attention to the constructive elements first can really feel disingenuous. I evaluate merchandise for a dwelling, and if one thing is unhealthy, that can completely be the very first thing I say.