Perplexity, the venture-backed startup constructing AI-powered search merchandise, has been sued in federal courtroom for allegedly violating one other firm’s trademark.
In a complaint filed Thursday within the U.S. District Court docket for the Northern District of California, attorneys representing an organization known as Perplexity Solved Options accuse Perplexity of infringing on its trademark rights through the use of the model “Perplexity.”
Perplexity Solved Options, a Plano, Texas-based agency based in 2017, utilized to register the Perplexity trademark with the U.S. Patent and Trademark Workplace (USPTO) in October 2021, based on the criticism.
Perplexity Solved Options primarily sells HR and office collaboration software program, together with a unified dashboard for HR analytics and a videoconferencing device known as Perplexity Meet. The corporate secured a trademark registration by November 2022 and began selling merchandise on its web site, perplexityonline.com, a site that Perplexity Solved Options had registered in 2021.
Perplexity and counsel for Perplexity Solved Options didn’t reply as of press time. TechCrunch will replace the article if both celebration feedback.
The Texas firm alleges that AI startup Perplexity started infringing on its trademark “in or round” August 2022 to advertise its AI-powered search engine. The month prior — July 2022 — Perplexity had registered the area perplexity.ai, which the criticism additionally alleges is infringement.
“The [Perplexity] web site at present positioned on the infringing area title prominently options the Perplexity [trademark],” the criticism reads, “[and] the infringing items and providers are extremely much like these supplied by Perplexity [Solved Solutions] and attraction to an identical buyer base. For instance, Perplexity [Solved Solutions’] ‘Perplexity Meet’ and defendant’s ‘Perplexity Areas’ each are software program platforms that facilitate communication and collaboration amongst colleagues in companies and different organizations.”
Perplexity Areas, which the San Francisco-based AI startup launched for enterprise customers in October, are hubs with a customizable AI assistant and connectors to third-party platforms, apps, and file programs.
The criticism alleges that Perplexity has “saturated the market” with its infringing branding, together with advertising and marketing throughout its numerous social media accounts. The AI startup declined to buy the Perplexity trademark in September 2023 when supplied, per the criticism, and as an alternative opted to file for its personal trademark with the USPTO, which remains to be pending.
In accordance with the criticism, Perplexity didn’t adjust to a stop and desist letter from Perplexity Solved Options’ counsel, and it hasn’t withdrawn its pending trademark software — regardless of efforts to oppose the applying earlier than the USPTO’s trial and attraction board.
Attorneys for Perplexity Solved Options say that Perplexity’s use of its trademark is more likely to sow confusion.
“In actual fact, upon data and perception, customers have already got been confused,” the criticism reads. “For instance, on quite a few events, social media customers have ‘tagged’ Perplexity of their posts about defendant’s infringing items and providers.”
The criticism alleges that Perplexity’s conduct violates legal guidelines, together with the Lanham Act — the U.S. federal regulation that regulates emblems and unfair competitors. Amongst different types of authorized aid, Perplexity Solved Options is in search of to bar Perplexity from utilizing its trademark, in addition to the trademark “Perplexity AI,” pay damages, and switch possession of any domains that embody Perplexity branding.
It’s the newest courtroom headache for Perplexity, which is at present battling a lawsuit filed by Information Corp’s Dow Jones and the NY Put up over what the plaintiffs describe as a “content material kleptocracy.” Many different information websites have expressed concerns that Perplexity intently replicates their content material — simply final October, The New York Occasions sent the startup a stop and desist letter.