Amazon Alexa+ prices $19.99, free for Prime members | TechCrunch


Amazon’s new and improved Alexa expertise, Alexa+, begins at $19.99, or free for Amazon Prime subscribers. It’ll roll out in early entry starting subsequent month within the U.S., after which will come to a wider group of customers in waves over the next months, Amazon stated.

Echo Present 8, 10, 15, and 21 gadgets would be the first to get Alexa+. It’s unclear which different gadgets, like Amazon’s speaker-only Echo Dot and Echo Pop, will achieve assist. Amazon didn’t specify.

As a part of the launch of Alexa+, Amazon is debuting Alexa.com, a brand new net expertise that’s designed for “long-form” work. It’s additionally introducing a refreshed Alexa cell app with a brand new interface and performance.

“At the moment with generative AI and a totally re-architected Alexa, we’re shifting the world from chatbots to one thing fully new,” Amazon’s gadgets and providers chief Panos Panay stated onstage at an occasion in NYC on Wednesday.

At $19.99, Alexa+ is aggressive with different generative AI-powered chatbots available on the market when it comes to pricing. Each OpenAI’s entry-level paid ChatGPT plan and the premium model of Google’s Gemini assistant, Gemini Superior, additionally value $19.99.

The worth is larger than was rumored, nevertheless. Reports prompt that Amazon would cost between $5 to $10 for the upgraded Alexa, presumably with a beneficiant free trial to begin.

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