Amazon is testing a new “Buy for Me” button that may allow you to buy merchandise from third-party web sites with out leaving the e-commerce large’s cell app. The feature is powered by agentic AI, permitting the corporate to buy objects in your behalf.
Final month, Amazon rolled out a take a look at that directs you to different manufacturers’ web sites for merchandise it doesn’t promote. However now, as an alternative of directing you to the web site to fill out your fee particulars and transport handle, “Purchase for Me” is meant to do all of the give you the results you want. The characteristic runs on Amazon’s Nova AI system, which now features a new mannequin able to performing actions inside your browser, together with Anthropic’s Claude.
Once you faucet on an merchandise that helps the characteristic, you’ll see all of the product particulars straight throughout the Amazon app. Urgent the “Purchase for Me” button will deliver up an Amazon checkout web page, the place you possibly can confirm your fee info.
Amazon will then use AI to “securely” present your “encrypted title, handle, and fee particulars to finish the checkout course of on the model’s web site.” The corporate says it may possibly’t view earlier or separate orders from third-party websites. Though you’ll have the ability to monitor your orders straight on Amazon, you’ll have to go to the opposite model’s website for customer support and returns.
Amazon doesn’t say whether or not it can get a reduce of a “Purchase for Me” buy but notes that third-party firms can choose out. “Purchase for Me” is at the moment accessible to a “subset” of customers within the US on iOS and Android gadgets. Amazon can also be testing it with a restricted variety of manufacturers and merchandise for now, nevertheless it plans to develop it sooner or later.