New capabilities embrace movement enhancements to point out gadgets in motion, which Amazon says is greatest for showcasing merchandise like toys, instruments, and worn equipment. For instance, Video Generator can now create clips that present somebody carrying a watch on their wrist and checking the time, as a substitute of merely displaying the watch on a desk. The instrument generates six totally different movies to select from, and permits manufacturers so as to add their logos to the completed outcomes.
The Video Generator can now additionally make adverts with a number of related scenes that embrace people, pets, textual content overlays, and background music. The modifying timeline proven in Amazon’s announcement video suggests the adverts max out at 21 seconds.. The ensuing adverts edge nearer to the standard commercials we’re used to seeing whereas watching TV or on-line content material, in comparison with uncooked clips generated by video AI instruments like OpenAI’s Sora or Adobe Firefly.
A brand new video summarization characteristic can create condensed video adverts from present footage, corresponding to demos, tutorials, and social media content material. Amazon says Video Generator will mechanically establish and extract key clips to generate new movies formatted for advert campaigns. A one-click image-to-video characteristic can also be accessible that creates shorter GIF-style clips to point out merchandise in motion.
We’ll seemingly see Amazon retailers using AI-generated video adverts within the wild now that the instrument is mostly accessible within the US and prices nothing to make use of — except the adverts are so convincing that we don’t discover something in any respect.