Amazon Music introduced Tuesday that it’s testing a brand new AI-powered search function referred to as “Discover,” designed to assist followers be taught extra about their favourite artists.
To make use of this function, customers can faucet the “Discover” button on the backside of the display screen and enter an artist’s identify within the search bar. Then, by choosing the “Discover” tab on the prime left, customers can uncover details about the artist, together with collaborations with different singers, associated artists they may not know, and highlights from their discography.
For instance, when customers search for Jelly Roll, the AI will direct them to notable duets, resembling “Save Me,” that includes Lainey Wilson. This function additionally serves as a method for Amazon Music to advertise its authentic content material, like Jelly Roll’s unique cowl of “Ought to’ve Been A Cowboy,” that includes T-Ache.
Moreover, customers could have the choice to create an AI-generated playlist. Final 12 months, Amazon Music launched its reply to Spotify’s AI DJ, referred to as Maestro, as a part of its technique to compete towards the streaming large. Incorporating Maestro into the Discover function is probably going aimed toward encouraging extra customers to check out the AI playlist perform.
Whereas the purpose of Discover appears to be to maintain customers engaged with the app for an extended interval and join with artists, it additionally comes a couple of months after Amazon raised the value of its Music Limitless subscription by $1, indicating an effort to encourage extra customers to pay the brand new price of $11 with an attractive new function.
Discover is rolling out right now to pick Amazon Music Limitless subscribers within the U.S. on the iOS app. Nonetheless, you will need to notice that the beta function is presently restricted to solely 10,000 artists, resembling Unhealthy Bunny and BLACKPINK, amongst others.