Amazon mentioned Thursday it’s releasing a brand new generative AI-powered software to assist retailers enhance their listings with lacking particulars or attributes.
Sellers usually have a whole bunch of merchandise listed on Amazon, and they should replace info associated to them sometimes, which is usually a cumbersome job. The e-commerce tech large needs sellers to make use of its new AI-powered software, referred to as Improve My Itemizing, to make the chore simpler.
The software robotically suggests product titles, attributes, descriptions, and lacking particulars to sellers based mostly on seasonal tendencies. Sellers can settle for, reject, or modify these strategies earlier than updating the product itemizing in Amazon’s catalog.
Amazon mentioned it makes use of its personal Amazon Bedrock service for generative AI fashions to get insights from buyer engagement on the platform. Improve My Itemizing is rolling out to pick out sellers within the U.S. beginning right now, with an expanded rollout scheduled for the approaching weeks.
The corporate launched generative AI instruments for sellers beginning in 2023 with a characteristic that helped them write product descriptions. In March 2024, Amazon added a software that allowed sellers to create an inventory by inserting a product URL from their web sites. That characteristic additionally lets sellers add a single picture or write a couple of phrases to generate an inventory.
Amazon mentioned that over 900,000 sellers have used its generative AI instruments to this point. The corporate added that, over 90% of the time, retailers settle for AI-generated content material with none edits.
That’s not essentially an endorsement of the instruments’ accuracy, to be clear — it might be that some sellers aren’t reviewing the outputs carefully.
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Amazon isn’t the one firm attempting to infuse generative AI into advertising and marketing. Google, eBay, Meta, and Shopify have launched a number of instruments on this class. Startups like Avataar and Superscale are additionally engaged on serving to sellers create advertising and marketing property by way of AI-powered purposes.