AMD’s newest acquisition may assist scale back Nvidia’s market dominance in terms of AI {hardware}.
Semiconductor large AMD on Wednesday announced it acquired AI software program optimization startup Brium. Phrases of the deal weren’t disclosed.
Brium is a startup that seems to be in stealth mode. The startup builds machine studying purposes to allow AI inference, the method a educated AI mannequin makes use of to attract conclusions from new knowledge, throughout a wide range of totally different {hardware} choices, in accordance with a weblog publish on Brium’s bare-bones website.
Slicing via that jargon a bit, Brium might help retrofit AI software program to work with totally different AI {hardware} than it may need been designed for initially.
In a press launch, AMD mentioned its acquisition of Brium will assist its dedication to “constructing a high-performance, open AI software program ecosystem that empowers builders and drives innovation.”
Whereas AMD is saying that this acquisition helps create a extra open AI ecosystem, which isn’t improper, it appears clear that it’s additionally meant to assist AMD overcome certainly one of its greatest roadblocks: a big proportion of AI software program is being designed for Nvidia {hardware} and chips.
Brium’s sole weblog publish, which got here out in November 2024, talked concerning the trade’s reliance on Nvidia and referred to as out AMD particularly.
“In recent times, the {hardware} trade has made strides in the direction of offering viable options to Nvidia {hardware} for server-side inference,” the weblog publish reads. “Options akin to AMD’s Intuition GPUs provide robust efficiency traits, however it stays a problem to harness that efficiency in apply as workloads are usually tuned extensively with Nvidia GPUs in thoughts. At Brium, we intend to allow environment friendly [model] inference throughout a variety of {hardware} architectures.”
That is AMD’s fourth strategic acquisition up to now two years towards the corporate’s objective of fostering an open-source AI ecosystem, in accordance with the press launch. The corporate beforehand acquired Silo AI (in July 2024), Nod.AI (October 2023), and Mipsology (August 2023).
TechCrunch has reached out to AMD for extra data.