For months, a well-liked Australian radio station has used an AI-generated DJ to host one in all its segments — and nobody appeared to note, as reported by the newsletter The Carpet and the Australian Financial Review. The present, called Workdays with Thy, presents a four-hour mixture of hip hop, R&B, and pop, with no indication that the voice of its host, Thy, is AI-generated.
Workdays with Thy is broadcast on the Sydney radio station CADA. Its proprietor, ARN Media, confirmed to the Monetary Evaluate that whereas Thy is AI-generated, the host’s voice and likeness are modeled after an precise worker within the firm’s monetary division. Thy’s voice was reportedly created with the AI voice generator ElevenLabs.
Neither CADA’s web site nor the present itself discloses that its host is AI-generated. “Curated by our music consultants, these are the songs which can be charting or on the cusp of blowing up — hear it first with Thy so you’ll be able to boast to your mates and say you have been throughout it first,” the show’s description says.
This isn’t the one current occasion of AI-generated content material seemingly going unnoticed. After debuting an AI-generated Microsoft Floor advert in January, the corporate solely now revealed its use of AI.
As reported by the Monetary Evaluate, Workdays with Thy first appeared on CADA’s web site in November 2024, and its scores counsel it “reaches not less than 72,000 folks.” Teresa Lim, the vp of the Australian Affiliation of Voice Actors, slammed ARN Media’s failure to reveal using an AI host. “Australian listeners deserve honesty and upfront disclosure as a substitute of an absence of transparency main them to belief a pretend individual they assume is an actual on-air individual,” Lim wrote on LinkedIn.
“We’re attempting to know what’s actual and what’s not,” ARN CEO Ciaran Davis informed the Monetary Evaluate. “What we’ve realized is the facility of the announcers we have now.”