Anthropic introduced on Wednesday that it’s launching a brand new, very costly subscription plan for its AI chatbot Claude: Max. A solution to OpenAI’s $200-a-month ChatGPT Professional tier, Max comes with increased utilization limits than Anthropic’s $20-per-month Claude Professional subscription in addition to precedence entry to the corporate’s latest AI fashions and options.
A bit confusingly, Max is available in two flavors with completely different worth factors and utilization limits. There’s a $100-per-month Max tier with 5x increased price limits than Claude Professional and a $200-per-month Max choice with 20x increased price limits.
Frontier AI mannequin builders are on the lookout for new methods to extend income — and promoting energy customers an costly AI subscription looks like a promising method to do it. Simply two months after launching ChatGPT Professional, OpenAI reportedly advised traders its annualized revenue grew by $300 million. Ought to Anthropic’s new Max plan be equally profitable, it may give the corporate a much-needed boost.
Anthropic’s product lead Scott White advised TechCrunch in an interview that the corporate will not be ruling out launching even pricier subscriptions sometime. Notably, Anthropic nonetheless doesn’t have a vast utilization plan, which OpenAI affords with ChatGPT Professional.
When requested whether or not Anthropic would ever contemplate launching a $500-per-month Claude plan, White mentioned, “We’ll all the time maintain numerous exploratory choices out there to us.” Consumer suggestions will proceed to information Anthropic’s product roadmap, he added.
To fulfill the huge prices of growing frontier AI fashions, Anthropic is exploring numerous new income channels, one among which is Claude for Training. Claude for Training targets college prospects, offering particular capabilities and advantages for faculties.
Anthropic declined to inform TechCrunch what number of Claude subscriptions it has bought so far. Nonetheless, White mentioned the corporate’s new Claude 3.7 Sonnet AI mannequin has created “quite a lot of demand” for its merchandise. Claude 3.7 Sonnet is Anthropic’s first reasoning mannequin, a kind of mannequin that makes use of extra computing energy than conventional fashions to reply sure questions extra reliably.