Apple is falling behind within the race to remodel Siri into an AI assistant that’s as highly effective as its rivals. As shoppers develop extra impatient, Apple is contemplating utilizing one other firm’s tech as an alternative of creating its personal.
Apple is now exploring a partnership with with Google, its most direct competitor within the smartphone enterprise, in keeping with Bloomberg editor and Apple insider Mark Gurman.
The corporate beforehand approached OpenAI and Anthropic for comparable discussions about utilizing their expertise to energy Siri, and reportedly, Google has begun coaching a mannequin that might run on Apple’s servers.
Apple shouldn’t be anticipated to decide about whether or not to convey on a companion for the Siri revamp for an additional a number of weeks.