Apple is “actively ” bringing AI search choices to Safari. Eddy Cue, Apple’s senior vice chairman of companies, made the assertion throughout Google’s antitrust trial on Wednesday, saying the corporate will possible add AI search options to Safari within the coming yr as they proceed to enhance.
“Thus far, they’re simply not ok,” Cue mentioned, including that Apple has already had discussions with Perplexity, OpenAI, and Anthropic. Cue is conscious that it’s nonetheless early days for generative AI, and says that with Apple’s present settlement with OpenAI for different AI companies, it was vital to “ensure that now we have the aptitude to modify if now we have to,” in case a distinct supplier leaps forward.
Cue added that searches in Safari fell for the primary time final month, one thing that has “by no means occurred in 22 years.” Beneath Google’s cope with Apple, the search large pays Apple a piece of advert income from searches on Safari. Fewer searches imply much less income for Apple, one thing he has mentioned he’s “misplaced a number of sleep occupied with.”