Apple is reportedly shedding $1B per 12 months on its streaming service | TechCrunch


Apple is shedding greater than $1 billion per 12 months on its streaming service, Apple TV+, based on a brand new report from The Information. Apple TV+ is the one service in Apple’s portfolio that isn’t worthwhile, the report reveals.

The corporate has spent round $5 billion on content material annually because the streaming service launched in 2019, however introduced that quantity all the way down to $4.5 billion in 2024. Apple TV+ is understood for authentic exhibits like “Severance,” “Ted Lasso,” “The Morning Present,” “Silo,” and “Shrinking.”

Regardless of Apple TV+ productions incomes greater than 2,500 award nominations and wins, the streaming service has lagged behind Netflix, Disney+, and Amazon Prime Video with regards to subscribers.

Though Apple doesn’t disclose what number of subscribers its streaming service has, the report states that Apple TV+ has an estimated 45 million subscribers. For context, Netflix leads the streaming industry with 301 million subscribers.

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