Bumble is lastly catching up with competitor Tinder with a brand new ID verification function as relationship app customers urge for more safety measures.
Along with ID verification, the corporate additionally launched three extra options, together with a function that flags inappropriate messages in chat earlier than customers hit ship and the flexibility to share date particulars with associates. Bumble additionally launched a “Uncover” web page devoted to serving to customers discover matches with comparable pursuits.
Bumble’s new verification function lets customers submit an image of a government-issued ID to authenticate their id and earn a badge for his or her profile. This permits customers to kind profiles in accordance with those that are ID verified and in addition to ask their matches to finish the verification course of.
The function is presently out there within the U.S., U.Ok., Australia, Canada, France, India, Eire, Spain, Germany, Mexico, and New Zealand. It plans to increase to extra markets quickly.
Bumble’s ID verification badge comes as AI makes it tougher to determine which relationship profile is actual or pretend. It additionally comes as romance scams proceed. Rival Tinder expanded its id verification program final yr to the U.S., U.Ok., Brazil, and Mexico.
Moreover, a brand new “Share Date” function permits Bumble customers to share their date particulars—such because the particular person they’re assembly, the time, and site—with folks they belief. If plans change, they will replace their associates instantly within the app. Tinder launched a “Share My Date” function in April 2024.
One other function centered on security, “Evaluation Earlier than You Ship,” targets the messaging part, the place customers regularly encounter inappropriate messages. Initially launched for the Compliments function, Evaluation Earlier than You Ship reminds senders to edit flagged messages earlier than sending.
Bumble’s new “Uncover” expertise affords a brand new solution to discover probably the most suitable folks. Much like Tinder’s “Discover” web page, customers can discover totally different classes to seek out folks with shared relationship intentions, comparable pursuits, and communities. The profiles are refreshed each day.
The function bulletins are a part of Bumble’s try to revive development to its relationship app, following a 3.8% decline in quarterly app income to $212.4 million within the fourth quarter.