Capsule is upgrading its AI-powered video modifying assistant for advertising and marketing, gross sales, and media groups following the shut of a $12 million spherical of Sequence A funding, the corporate introduced on Wednesday.
The upgraded editor will embrace new options like AI options and help for real-time collaboration.
The brand new model of its studio software program will characteristic an AI-powered co-producer that gives options designed to assist manufacturers elevate their storytelling capabilities.
“[It’ll be] extra of an interactive expertise the place the AI is suggesting issues to you based mostly on what it thinks goes to make your video simpler to know and have higher efficiency,” Capsule co-founder and CEO Champ Bennett informed TechCrunch. “The objective is to assist individuals who don’t have skilled experience to inform video story.”
The brand new co-producer permits customers to enter prompts, akin to “Create a sizzle reel from our newest occasion.”
The AI agent then recommends all the things from footage within the model’s media library to the sequence of clips, in addition to options for the place so as to add titles and graphics. This may help customers throughout the video manufacturing course of, the corporate says.
One other instrument Capsule plans so as to add is real-time collaborative modifying, making it straightforward for colleagues to work collectively.
For example, one particular person may deal with the start of the video whereas another person tackles the ending. This joins the corporate’s present commenting characteristic that enables groups to speak and depart notes at varied factors within the video.
Capsule first launched to the general public in October 2024 after a beta interval in 2023. Since then, it has gained the eye of notable corporations, together with HubSpot, Instacart, and Ramp.
Its AI studio provides varied helpful options for groups trying to scale back modifying time and velocity up post-production. This contains automated video transcription, summarization of intros to create title playing cards with brand-aligned graphics, picture era, textual content animations, and extra.
Capsule provides each a free model and a paid subscription for enterprises.
“So far as the adoption goes, it’s going extremely nicely. For instance, a couple of third of our income final yr was from enlargement,” Bennett mentioned.
Traders are additionally taking discover. The Sequence A spherical was led by Innovation Endeavors, with participation from HubSpot Ventures and a number of other angels, akin to Body.io founder Emery Wells, former Twilio govt François Dufour, Ramp co-founder Karim Atiyeh, Instacart’s chief advertising and marketing officer Laura Jones, and others.
Current backers embrace Bloomberg Beta, Human Ventures, and Swift Ventures. So far, the corporate has raised a complete of $19.75 million.
With this new funding, Capsule plans to rent extra product designers, visible designers, and AI engineers and increase its gross sales workforce.