Roughly one in three adults in the U.S. regularly gets insufficient sleep, driving demand for instruments that may monitor, analyze, and improve relaxation. Eight Sleep, based in 2014, affords AI-powered sleep tech merchandise that promise to rework your mattress right into a preventive well being machine.
The New York-based startup introduced Tuesday that it raised a recent $100 million spherical from buyers equivalent to HSG, Valor Fairness Companions, Founders Fund, Y Combinator and athletes together with Ferrari F1 driver Charles Leclerc, and Zak Brown, who’s the CEO of McLaren F1.
With this spherical, Eight Sleep has raised roughly $260 million complete, Pitchbook estimates. It beforehand raised an $86 million Sequence C in 2021 by buyers who assigned it a $500 million post-money valuation. Eight declined to disclose its present valuation.
“If we efficiently execute our AI roadmap, launch internationally, and develop condition-specific interventions, reaching unicorn standing will naturally comply with,” Alexandra Zatarain, co-founder and CMO of Eight Sleep, instructed TechCrunch.
Eight affords sensible mattresses that combine software program and AI to trace and improve sleep high quality. Its flagship product, Pod, affords options like measuring sleep levels, coronary heart price, respiratory patterns, and motion. Utilizing these insights, it routinely adjusts temperature, elevation, and firmness. It may possibly additionally detect loud night breathing and routinely elevate the bottom in response, in accordance with the corporate.
The corporate has generated greater than $500 million in Pod gross sales, expanded its income tenfold since launching the product in 2019, and picked up insights from over one billion hours of recorded sleep information, it says.
Eight, which employs simply over 100 full-time employees, is now increasing past the Pod with its Sleep Agent, an AI-driven system that leverages massive language fashions to create hundreds of digital twins for every consumer and predict outcomes, with the purpose of optimizing nightly restoration. This strategy shifts sleep know-how from reactive monitoring to proactive, customized intervention, stated Zatarain.
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The sleep tech market incorporates a vary of rivals, from wearable gadgets equivalent to Oura, Fitbit, and Apple, to medical-focused firms like ResMed, in addition to sensible mattress and sleep floor makers, together with Sleep Quantity and ChiliSleep.
Eight’s core differentiator, Autopilot, “builds a private blueprint from evening one, then adapts constantly, accounting for seasonality, journey, stress, coaching, sickness, or perhaps a unhealthy evening earlier than. And it really works independently for either side of the mattress,” Zatarain stated.
The startup plans to make use of the brand new funding to speed up its progress within the medical sector, constructing on the Pod’s health-monitoring capabilities. With the introduction of Well being Examine, the system can monitor cardiovascular and respiratory patterns with as much as 99% accuracy with out the necessity for wearable gadgets, in accordance with the corporate.
“We’re not changing your physician, however we’re providing you with nightly, high-accuracy well being monitoring so you’ll be able to act early if tendencies shift. Over time, this information can complement medical care,” Zatarain stated.
Eight’s not too long ago launched Hot Flash Mode employs AI-driven cooling to alleviate menopause signs. Additionally it is engaged on contactless options for sleep apnea. The corporate is pursuing FDA approval and can make the most of the Pod’s real-time biometric monitoring to ship customized interventions.
Eight Sleep at present ships to over 30 nations—together with Canada, the UK and EU nations, Australia, Mexico, and the UAE—and is now planning to develop into China. The CMO instructed TechCrunch that China, as one of many world’s largest client markets, is seeing an increase in a health-conscious center class that prioritizes sleep and general wellness.
Relating to delicate well being information, Zatarain stated the corporate complies with every locale’s rules, together with for information storage.
“Privateness is foundational. All information is encrypted, by no means offered, and totally personal. We adjust to GDPR and CCPA, and in contrast to many gadgets, we don’t use microphones. Our biometric sensors are embedded within the mattress floor — no wearables, no invasiveness, simply passive, high-accuracy insights,” Zatarain stated.