Faireez, which goals to deliver “5-star hotel-style housekeeping” to multifamily buildings, is rising from stealth with $7.5 million in seed funding, the startup advised TechCrunch solely.
Based in 2023, New York-based Faireez’s objective is to make the cleansing companies it presents as custom-made as attainable. It presents a subscription mannequin the place every constructing is assigned a devoted housekeeper — referred to as a fairy — who gives “constant, personalised service” to each subscribed resident.
Faireez offers residents of multifamily properties comparable to high-rise residences or condos a technique to guide cleansing appointments by way of its web site or app. Apparently, customers can guide based mostly on precise duties, comparable to every day cleansing of dishes or having flooring mopped as soon as per week, and never by hours.
Co-founders Omer Agiv and Ori Fingerer declined to disclose arduous income figures however stated that the startup has a “relationship” with “high 50 property administration firms and landlords” to supply its companies as an amenity throughout 4 states: New York, New Jersey, Florida, and Illinois. These firms and landlords embrace Silverstein Properties, Charney Corporations, First Service Residential, Ironstate, and BNE, amongst others. Mixed, they handle about 1 million multifamily models.
Faireez says that it’s incorporating synthetic intelligence into its providing in just a few methods. For one, it’s developed an AI-powered auto scan expertise that analyzes residents’ houses by way of video in order that it might probably create tailor-made cleansing plans. That function will probably be obtainable later this yr, the founders say.
“That dynamic pricing will flip housekeeping right into a SKU-based service so that there’s a price ticket for each chore,” Fingerer advised TechCrunch “Our engine will worth the chore by measurement and that can change based mostly on provide and demand.”
The startup has additionally developed an AI high quality assurance system. For instance, every cleansing go to is documented with time-stamped photographs. The earlier than and after photographs are then analyzed by AI for high quality management and shared by way of real-time notifications.
Faireez companions with giant skilled firms and “rigorously selects the highest 5% of workers” inside these firms to function fairies. The startup gives these employees with the identical protocols, uniforms, and gear.
“The identical fairy comes each time in order that builds a component of belief,” Agiv stated. “And we use an AI-based picture engine to guarantee that the chores are carried out the identical means each time. Consistency is essential.”
Faireez claims that these fairies make 30% to 40% greater than the market common and are eligible for bonuses.
Faireez stated it additionally plans to introduce within the coming months robotic companions to help fairies with primary chores with housekeepers in different places comparable to Mexico, for instance, remotely working the robotic companions in U.S. houses.
Its admittedly bold objective is to service a million multifamily models by 2030.
Presently, Faireez has 12 workers. It plans to place its new capital towards “extra R&D” for its expertise in addition to towards increasing throughout the U.S. It’s planning to maneuver into 4 extra states in 2026. The founders declined to say the place precisely, noting solely that they have been eyeing the West Coast.
This isn’t the founders’ first three way partnership. Beforehand, they began an Israeli knowledge firm for the beer trade, WeissBeerger, that sold to Anheuser-Busch for $80 million in 2018.
“Each firms [Faireez and Weissbeerger] are examples of bringing excessive tech right into a low-tech area,” stated Fingerer. “And whenever you take a look at the factor that persons are spending time on, you discover that every day chores are one among them. The typical American spends 4.2 years all through their lifetime doing chores.”
Aristagora VC led Faireez’s seed elevate, which additionally included participation from Longevity Enterprise Companions, Hetz Ventures, Secret Chord Ventures, RE Angels, NFX founding accomplice Gigi Levy-Weiss, and others.
Moshe Sarfati, managing accomplice at Aristagora VC, advised TechCrunch that he believes Faireez is “revolutionizing a 1,000-year-old trade.”
“Principally they’ve what it takes to be a recreation changer on this ‘blue ocean area of residential buildings’ facilities,” he stated.
Pictured above, left to proper: Omer Agiv (CEO and co-founder), Ori Fingerer (co-founder and chief enterprise improvement officer), and Idan Goren (co-founder and chief operations officer).