Google is introducing a brand new function to Google Lens that goals to present customers extra details about merchandise after they’re buying in bodily shops. Beginning in the present day for Android and iOS customers within the US, utilizing the Google app to snap an image of an merchandise on retailer cabinets will convey up detailed details about the product, buyer opinions, inventory and worth comparisons for on-line and close by retailers, and related merchandise which might be out there in the identical retailer.
Google says the function was developed because of “main developments in our AI picture recognition know-how,” and requires customers to share their location information with the Google app, because it seems to work out which retailer the consumer is in primarily based on proximity. Magnificence merchandise, toys, and electrical items are supported at launch in shops that share their stock information with Google, comparable to Macy’s, Goal, and Walmart, in addition to Amazon.
“Seventy two % of Individuals say they use their smartphone whereas buying in-store, and greater than half say they’ve left a retailer empty-handed as a result of they didn’t really feel assured sufficient to purchase,” Lilian Rincon, Google’s VP of Client Buying Product says within the announcement. “This new function can provide consumers the knowledge and confidence they should decide on the spot.”