Creating company coaching movies for software program is a time-consuming ordeal, particularly in case you’re a company with loads of software program licenses. Coaching movies might help get staff on top of things, however they’re a giant raise. They typically take total groups to provide.
Tel Aviv-based entrepreneur Yoav Einav thought there could be another, cheaper technique to create software program coaching movies. So he teamed up with a buddy, Dan Sahar, to attempt to construct it. In 2020, their undertaking turned a startup: Guidde.
Guidde makes use of AI to routinely create video clips that instruct viewers on methods to use totally different functions. It really works by capturing a person’s in-app exercise, after which remodeling the recording right into a video with a “storyline.”
Guidde-created movies can optionally function an AI-generated voice in a desired language, background music, and tags that spotlight key facets of a software program app’s performance. Guidde additionally presents fundamental video modifying instruments with results equivalent to movement transitions, body timing adjustment, and cropping.
You could be questioning: Do individuals truly watch coaching movies? It’s a good query. According to a 2019 Kultura survey, 67% of staff admit to not giving in-house coaching movies their full consideration, as an alternative skimming the movies or listening to them whereas doing one thing else.
Einav thinks it’s a two-pronged problem. Usually, he stated, coaching movies aren’t very compelling — the manufacturing high quality isn’t significantly excessive. On high of that, the movies are typically buried in tough-to-navigate interfaces.
That’s why, in current months, Guidde has dipped a toe into video suggestions, launching a function referred to as Guidde Broadcast that delivers customized content material to an organization’s workers. Einav described it as a “Netflix for organizations” — a technique to drive software program engagement by offering contextual, “just-in-time” coaching content material inside a person’s workflow.
Guidde is on a gentle optimistic progress trajectory, in response to Einav, having elevated income by 4 instances within the final 12 months. The corporate’s platform now serves over 100,000 customers throughout 2,000 organizations, together with American Eagle Outfitters, Carta, and Nasdaq.
This month, 35-employee Guidde secured $15 million in new funding in a spherical led by Qualcomm Ventures. Bringing the startup’s whole raised to $30 million, the brand new money can be used to increase Guidde’s localization instruments, enterprise gross sales and buyer success groups, and international market presence, Einav stated.
“We’ve been in a position to climate the storm thus far, and proceed to take a conservative and humble strategy to our funds — a technique that has confirmed efficient thus far,” he added. “We consider that the longer term lies in an answer that seamlessly combines creation and supply of extremely participating AI-driven and video-first content material. Our aim is to steer this rising class and set the usual for clever, immersive content material experiences.”