“There’s loads occurring proper now, however it doesn’t matter what occurs, it’s our job to offer the very best instruments for creators,” Mosseri mentioned in a video posted to Instagram. He goes on to explain the app:
Edits is greater than a video modifying app; it’s a full suite of inventive instruments. There will probably be a devoted tab for inspiration, one other for protecting observe of early concepts, a a lot higher-quality digital camera (which I used to document this video), all of the modifying instruments you’d count on, the power to share drafts with mates and different creators, and — when you determine to share your movies on Instagram — highly effective insights into how these movies carry out.
The insights he mentions embrace “a stay insights dashboard,” a breakdown of follower and non-follower engagement, and metrics for the way typically customers skip particular ones. It’ll additionally embrace modifying instruments that allow folks use inexperienced screens and video overlays, each widespread options of TikTok movies, in response to its App Retailer itemizing.
Under is a group of screenshots Meta offered to The Verge through e-mail.
Whereas Mosseri doesn’t say as a lot in his video, the announcement looks like a transparent push to get the app into peoples’ minds as the way forward for TikTok and different ByteDance-owned apps like CapCut stays in query. Edits will probably be obtainable beginning March thirteenth, 2025, according to its listing.