Instagram is benefiting from TikTok’s absence from app shops by providing creators massive money bonuses to solely submit Reels on the platform, according to a report from The Information. The bonuses reportedly vary from $10,000 to $50,000 per thirty days and require creators to submit their short-form movies on Instagram earlier than publishing them to different platforms, like TikTok.
The Verge reached out to Meta with a request for remark however didn’t instantly hear again.