Meta-owned Instagram is copying yet one more function from TikTok. This time, it’s the flexibility for customers to play a reel at 2x velocity by lengthy urgent on the appropriate or left aspect of their display screen.
When TikTok first launched, movies might solely be 15 seconds lengthy. Because the years handed and TikTok rose in reputation, the social community rolled out help for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as they’d been educated to eat content material extra shortly.
Instagram Reels additionally began off by permitting customers to submit movies that had been solely as much as 15 seconds in size. Right this moment, customers can share movies which are as much as 3 minutes lengthy. Like TikTok, Instagram desires to provide customers the choice to look at extra content material shortly with the brand new fast-forward choice.
The power to fast-forward a video will increase the probabilities of a viewer really reaching the top of longer movies, particularly because the thought behind reels is to supply customers fast, bite-sized items of leisure. This may be attributed to issues that the rise of short-form video content material could also be negatively impacting our consideration spans and skill to give attention to longer-form content material.
Provided that Instagram reels itself is a direct clone of TikTok, it’s not stunning that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has performed so both, as its Remix function is a duplicate of TikTok’s Duet software.