Instagram has begun permitting creators to attach a number of reels in a collection, the Meta-owned social community informed TechCrunch solely. The brand new functionality, which is already accessible on TikTok, makes it simpler for viewers to observe and uncover associated content material.
Now, if a creator is telling a narrative in a collection of movies and follow-ups, they’ll hyperlink all of them collectively in order that viewers don’t must scroll or seek for totally different components. As an example, creators usually inform followers to “come again for half 2” or to examine again for updates. With this new function, creators can set up associated reels so viewers can observe alongside simply.
Whereas the brand new function is nice for linking totally different components of a saga, it is also used to group collectively related movies. For instance, if a creator is doing a collection the place they’re baking a bunch of fall recipes, they’ll now group all of them collectively in order that they’re simpler to search out.
Creators can hyperlink reels collectively when including captions or by tapping the overflow menu in beforehand shared reels. After a creator hyperlinks reels collectively in a collection, customers will have the ability to navigate to the following reel utilizing a brand new button positioned on the backside left of the reel.
Instagram says the brand new function was extremely requested and that it’ll permit for richer storytelling whereas additionally preserving audiences engaged longer, which may result in elevated watch time. The social community says it may additionally assist flip informal viewers into followers.
Whereas the brand new function isn’t an enormous change, it’s a welcome addition for each creators and viewers because it makes it simpler to search out and observe together with content material on the platform.