Jony Ive’s subsequent product is pushed by the ‘unintended penalties’ of the iPhone


Former Apple designer Jony Ive says the work on his subsequent product is pushed by proudly owning the “unintended penalties” related to the iPhone. Throughout an interview with Stripe, Ive stated there’s “not something that I could be extra preoccupied or bothered by” than the possibly opposed results smartphones have on their customers.

“I believe whenever you’re innovating, in fact, there can be unintended penalties,” Ive stated. “You hope that almost all can be nice surprises. Sure merchandise that I’ve been very, very concerned with, I believe there have been some unintended penalties that have been removed from nice.”

Ive spent greater than 20 years at Apple, the place he led the design of many merchandise, together with the iPhone, iPad, Mac, Apple Watch, and iPod. He left the corporate in 2019 to co-found the design agency LoveFrom. Ive confirmed final 12 months that he’s engaged on a brand new machine with OpenAI, which he appeared to allude to throughout this interview.

“I believe even if you happen to’re harmless in your intention, I believe if you happen to’re concerned in one thing that has poor penalties, it is advisable to personal it,” Ive stated. “That possession, personally, has pushed a variety of what I’ve been engaged on that I can’t speak concerning the second, however look ahead to with the ability to discuss in some unspecified time in the future sooner or later.”

When speaking about AI, Ive talked about that he finds it encouraging that “it’s very uncommon for there to be a dialogue about AI, and there to not be the suitable considerations about security.” He provides that he was “extraordinarily involved about social media, and there was no dialogue in any way.”

Particulars about what Ive is engaged on with OpenAI are nonetheless slim, but The New York Times reported that LoveFrom is main the machine’s design with Tang Tan and Evans Hankey, who helped design the iPhone. Ive and OpenAI CEO Sam Altman have reportedly mentioned how AI has allowed them to create a brand new machine “as a result of the expertise might do extra for customers than conventional software program.”

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