Khloe Kardashian has previously launched her new meals firm, Khloud, and its first product, a protein popcorn, set to hit Target starting April 29th.
Again in December, TechCrunch reported that Kardashian and her mom, Kris Jenner, have been seeking to elevate not less than $10 million for a enterprise referred to as Khloud. Jessica Bixby, an affiliate companion at K5 International, which invested within the model, stated that it went on to lift an “oversubscribed $12 million spherical.”
Different buyers embody Serena Ventures, William Morris Endeavor (WME), and Shrug Capital.
Khloud says its popcorn is crafted from whole-grain corn and that its “Khoud Mud,” a milk protein and seasoning mix sprinkled on it, provides every serving seven grams of protein. Along with Goal, the product may also be offered on its website.
“We’re beginning with popcorn, however that’s just the start,” Kardashian informed TechCrunch. “We plan to develop into different snacking classes throughout the shop, there’s a lot room to reimagine on a regular basis snacks.”
Kardashian says the mission of her snack model is to supply extra nutritious alternate options made out of “clear” components.
The Kardashian-Jenners are identified for his or her ever-growing and ever-encompassing shopper enterprise empire. This, nonetheless, marks the primary time a member of the household has forayed into the snack enterprise. It considerably is sensible — quite a few articles have been written about their favourite meals (together with a dedicated Instagram page), and wherever there may be widespread potential shopper curiosity, there’s a widespread likelihood for celebrities to earn money.
Celebs have pumped out numerous hair care lines, liquor traces, and sweetness merchandise. The Kardashians have been there (and are nonetheless doing that). Now, their empire spreads from household cleaning products to the meals in our pantries.