Netflix is including extra stay streaming content material, the corporate announced at its Upfront presentation on Wednesday. The service, which now reaches over 94 million world month-to-month lively customers, has been steadily introducing stay TV to its viewers with sports activities content material from WWE wrestling, comedy, and awards exhibits, and different particular occasions (a few of which positively didn’t work out.)
In response to Netflix Chief Content material Officer Bela Bajaria, the corporate shall be including new applications, together with the Katie Taylor vs. Amanda Serrano rematch battle on July 11. A brand new cope with the NFL may also see the corporate stream two Christmas Day matchups: the Dallas Cowboys on the Washington Commanders and the Detroit Lions on the Minnesota Vikings.
As well as, Netflix will stay stream the thirty second Annual Display Actors Guild Awards on March 1, 2026 and can stream its personal “Netflix Tudum 2025: The Dwell Occasion” on the finish of this month.
These will be part of the weekly streams of WWE occasions presently hosted on the service.
The corporate additionally pitched to advertisers its Netflix Advertisements Suite, which might now incorporate first-party knowledge from both LiveRamp or Netflix itself (because of new first-party measurement options) and is increasing its programmatic advert shopping for choices, amongst different issues. One new advert format may also use generative AI to match adverts to Netflix exhibits.
Along with touting its lineup of recent and returning exhibits and films, the corporate additionally hyped its Gen Z and millennial attain to advertisers, noting that Netflix is watched by extra 18- to 34-year-olds than another U.S. broadcast or cable community, and that customers on the U.S. ad-supported tier watch a median of 41 hours per thirty days.