Netflix goes to begin testing a TikTok-like feed of vertical video in its cellular app that will help you uncover one thing new to observe. The take a look at will start in “the approaching weeks,” according to a blog post.
From the clips, you’ll have the ability to watch the present or film immediately, or you possibly can add it to your record of saved issues to observe or go the clip alongside to a buddy. The controls are within the bottom-right nook of the display, very like on TikTok.
“We all know that swiping via a vertical feed on social media apps is a simple option to browse video content material,” Chief Product Officer Eunice Kim mentioned in a press briefing. “ And we additionally know that our members like to browse our clips and trailers to search out their subsequent obsession.”
This isn’t the primary time Netflix has experimented with a TikTok-style feed; it debuted a comedy-focused “Quick Laughs” feed in 2021 and later a “Children Clips” characteristic for kids’s programming. However this new take a look at appears a lot broader.